Growth hacking is the trending concept that is powering high-influence product marketing in the continuously changing digital world. Growth hackers are smart people who come up with out-of-the-box ideas and online marketing tricks to catalyze and boost growth.
When you study the success stories of companies that used growth hacking tactics, you may come across tested and proven ideas that can be imitated.
Let’s take a look at some of the successful growth hacking examples.
Twitter saw some quick publicity upon launch, as people rushed to join the social bandwagon. However, the site soon observed that user interest was plummeting and there were more inactive users on the site than active ones. Twitter invested in the product itself instead of using traditional marketing methods to convince its users to come back to the site.
The company’s growth hackers carried out studies and experimentations about user engagement and website interface. Twitter then used its findings to make changes to the site. Twitter’s hack became successful as users quickly returned to the site.
To this day, Twitter has not stopped improving because they have learned that if they stop, users would soon find the social network boring. Today, Twitter has 320 million active monthly users and there is a lot we can learn from its unique marketing.
The brains behind Instagram discovered a very useful hack: fun! Kevin Systrom and Mike Kreiger noticed that people were losing interest in their conventional photo app Instagram, so they asked an important question: Is our product fun?
People have hundreds of options when it comes to ordinary products, but humans have the natural tendency to tilt towards something that offers them fun. This finding motivated Kevin and Mike to take Instagram from a common photo app to make it a fun-laden, popular brand. In simple words, the duo took a great idea that already existed and packaged it in fun elements.
Today, Instagram boasts more than 75 million daily users, and 20 percent of the world’s Internet users use Instagram. Instagram is like any other app but the hashtags, filters etc. make it more fun hence more successful.
Popular question-and-answer website Quora’s growth hacking strategy was grounded in comprehensive and quick experimentations. The company delegated complete freedom to its growth hackers to undertake tests and supported them by making quick changes to its technical framework on their recommendations. Quora’s growth hackers would generate really fast reports and its technical team would respond quickly to boost user experience.
There was one key hack used by Quora: the company let its growth hackers study the behavior patterns of its most active users. The findings and reports by the hackers then helped the company fine-tune its programs and make user experience delightful. In 2013, Quora reported 50 percent growth.
You can also replicate these growth hacking examples to scale your product. Why waste your time and money building growth methods from scratch when you can apply these tested and proven growth hacking ideas to your business?