Effective businesses do not only communicate with potential customers and prospects when they have special events or promotions. Nowadays, effective marketing involves making sure people know who you are all the time. Keeping your company’s brand in the minds of potential consumers year round is the hallmark of successful marketing. It is one of the best ways to strengthen your brand, add value and build firm roots against your competition.
In this article, we will discuss seven customer relationship-building strategies that will help you transform your company:
1. Frequent Communication
For better business outcomes and long-term growth for your company, you need to answer the following questions: How do you pursue your customers? And, does your marketing communication focus mainly on product sales and offers? To make the best out of your business marketing strategy, you need to communicate with potential customers frequently and for a variety of reasons other than sales. No one wants to hear, “Buy from us! Buy from us!” kind of messages all the time. Customers also appreciate receiving communications about relevant topics to them. The exact medium and frequency you choose depends on your industry and type of business. E-mail, direct mail, meetings in person, and phone calls can keep prospects in your sales cycle.
2. Offer Rewards
From retail to tourism, customer loyalty and other reward programs work adequately for many businesses. Most effective of these are the graduated rewards based on the fundamental concept of “the more you spend, the more you earn.” To earn more, you need to get your customer to spend more which results in profitability. In-kind rewards should also be offered frequently to remind your customers about your company.
3. Special Events for Clients
Any event that enables you and your staff to interact with your premium customers is the best marketing investment. Whether it is a summer pool party, a trip to the golf course or an executive dinner, just choose a venue and theme according to your business and customers. This helps you to get to know your customers well and also strengthens your brand’s value and perceived goodwill.
4. Construct Two-way Communication
When it comes to building the business-customer relationship, “listening” is equally important as “talking.” Your primary goal is to gather important and relevant customer feedback any possible way you can. Consumers who know that they are heard will be more inclined to do business with your company.
5. Optimize Customer Service
If you have a dedicated staff or channel that responds and fixes customer problems effectively and efficiently, then switch to online customer assistance. It is one of the best ways to add value and outclass your competition. This is what they expect from you after the sale is closed. This generates positive word-of-mouth for your company and as a result attracts new customers.
6. Launch Cross- Cultural Programs
When competing in the global marketplace, a multilingual component added to your business can generate phenomenal response to sales. An online operating service in a specific language or providing translation of your website can help you reach market niches and add percentages to your growth.
7. Visit the Trenches
When selling products and services to other businesses, it is important to go beyond sales calls and other marketing tools to make functional relationships with premium clients. There is no better way to know what challenges your customers are facing and learning how you can help them than you visiting the trenches occasionally. It will be an eye-opener and the best way to establish long-lasting relationships.