SMM or PPC Marketing – Which one should you use?

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the...

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Big Data is a Powerful Asset for Business Success

Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet...

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How To Optimize Facebook Ads

When Facebook first launched in 2004, many people had no idea what to do with it. The social media networking side had little under a thousand users who were still trying to...

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What Kind of Businesses Need LinkedIn Marketing?

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because...

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Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers...

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Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

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Ad, Interrupted: Moving Away From Interruption in Marketing

For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching...

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Is Your Content Really Just Advertising?

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...

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How to Use Social Media to Promote Brand Engagement

Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...

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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...

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What Will Pay Per Click Be Like In 100 Years?

PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure...

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