Easy Email Marketing Tips That Keep You Thought-Provoking

When it comes to communication, email is still the prevalent choice. This remains true whether a recipient uses a PC, mobile device or both. According to the Radicati group,...

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Guiding Readers Through Your Content

A catchy, descriptive title and well-placed links can get a reader to your site. Then your content has to keep them there and guide them through the information you want them...

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Is Less More? It May Be.

When it comes to content, is less more? Well, the short answer is kind of. It’s not that less is necessarily more, because you can really never have too much content, but...

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How Your Site’s Graphics Can Get You Your Heart’s Desire

Snzzzzz....that's the sound your readers will start making if you don't put more oomph in your blog by adding compelling and visually stimulating graphics. Sure, you want to...

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When Native Advertising Isn’t Worth It

Doug Kessler of Velocity Partners wrote a great piece recently about the absolute erosion of trust and credibility the Guardian (as one example of many major media outlets)...

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Purple Cow Tipping

Welcome to the Purple Cow blog, Purple Cow Tipping, where business owners and executives can find educational, practical, and action-inspiring content related to growing a...

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It Sounds Like You: Identifying a Content Voice for Your Brand

You’ve got all this content, on social media and a blog and email blasts and print ads. It’s being created by five or ten or twenty or a hundred different people, maybe...

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2 Questions All Content Should Answer

Creating, and more importantly focusing, content can seem challenging, especially when you’re working across multiple mediums. It’s easy to feel like each medium, each...

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A Marketer Prepares: Tricks From Acting for Creating Buyer Personas

Buyer personas aren’t perfect, and I have questioned how effectively a company that is having trouble understanding their customers can map out a buyer persona based on...

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Formatting a Blog: Tips and Tricks

My personal cell phone has more than 12 different apps that I use to view daily articles and blogs.  Information about an endless variety of topics is right at my fingertips...

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Newsjacking and Five Tips to Stay on the Right Side of Good Taste

One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current...

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Provocative vs. Inflammatory: Getting Attention for the Right Reasons

While it is hardly a new question which business has to seek to answer, how to capture attention only becomes a bigger and more critical challenge as more and more content is...

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