When Native Advertising Isn’t Worth It

Doug Kessler of Velocity Partners wrote a great piece recently about the absolute erosion of trust and credibility the Guardian (as one example of many major media outlets)...

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Purple Cow Tipping

Welcome to the Purple Cow blog, Purple Cow Tipping, where business owners and executives can find educational, practical, and action-inspiring content related to growing a...

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It Sounds Like You: Identifying a Content Voice for Your Brand

You’ve got all this content, on social media and a blog and email blasts and print ads. It’s being created by five or ten or twenty or a hundred different people, maybe...

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2 Questions All Content Should Answer

Creating, and more importantly focusing, content can seem challenging, especially when you’re working across multiple mediums. It’s easy to feel like each medium, each...

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A Marketer Prepares: Tricks From Acting for Creating Buyer Personas

Buyer personas aren’t perfect, and I have questioned how effectively a company that is having trouble understanding their customers can map out a buyer persona based on...

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Formatting a Blog: Tips and Tricks

My personal cell phone has more than 12 different apps that I use to view daily articles and blogs.  Information about an endless variety of topics is right at my fingertips...

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Newsjacking and Five Tips to Stay on the Right Side of Good Taste

One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current...

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Provocative vs. Inflammatory: Getting Attention for the Right Reasons

While it is hardly a new question which business has to seek to answer, how to capture attention only becomes a bigger and more critical challenge as more and more content is...

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How to Stay Popular Using Exciting Content

There is nothing better than a truly remarkable headline and exciting content to spice up your content marketing ROI. Long gone are the days when audiences were obliged to...

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How to Make Your Customers Feel Like A-Listers

Everyone wants to be treated like a celebrity. Everyone wants the black card that gives them access to an awesome but scarce opportunity. Businesses can bring this experience...

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7 ways to Build Strong Customer Relationships

Effective businesses do not only communicate with potential customers and prospects when they have special events or promotions. Nowadays, effective marketing involves making...

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How to Growth Hack Your Business with Virality and Customer Loyalty

In growth hacking, businesses look for simple but effective ways to achieve massive growth. This can be accomplished by embedding virality into your product or simply...

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