Guiding Readers Through Your Content

A catchy, descriptive title and well-placed links can get a reader to your site. Then your content has to keep them there and guide them through the information you want them to...

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Is Less More? It May Be.

When it comes to content, is less more? Well, the short answer is kind of. It’s not that less is necessarily more, because you can really never have too much content, but that...

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When Native Advertising Isn’t Worth It

Doug Kessler of Velocity Partners wrote a great piece recently about the absolute erosion of trust and credibility the Guardian (as one example of many major media outlets) is...

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How Your Site’s Graphics Can Get You Your Heart’s Desire

Snzzzzz....that's the sound your readers will start making if you don't put more oomph in your blog by adding compelling and visually stimulating graphics. Sure, you want to get...

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Make Your Customer Service Live Up To Your Mission

The restaurant with great decor and tasty food and terrible service. The store with adorable clothes and a convenient location and surly staff. The cable company with the best...

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Getting, Giving, And Using Feedback Effectively

For too many people, feedback is a dirty word. It conjures images of being called to the principal’s office or to the dinner table by your parents as a child, and gives birth...

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Building a Loyalty Program That Works

Loyalty programs are hardly a new marketing tactic, but they’ve survived this long precisely because they’re effective. Customers respond to feeling like they’re getting...

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Optimizing Your Web Site For Better Results

If you are not getting the traffic you want on your website, it is very likely it has not been optimized. An optimized website is one that has been designed, updated, and...

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Customer Service: Best Practices to Follow

Customers are the focal point of all businesses. It is, after all, customers who ultimately make or break a business. So it should come as no surprise that marketers and...

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How to Make Your Customers Feel Like A-Listers

Everyone wants to be treated like a celebrity. Everyone wants the black card that gives them access to an awesome but scarce opportunity. Businesses can bring this experience to...

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7 ways to Build Strong Customer Relationships

Effective businesses do not only communicate with potential customers and prospects when they have special events or promotions. Nowadays, effective marketing involves making...

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How to Growth Hack Your Business with Virality and Customer Loyalty

In growth hacking, businesses look for simple but effective ways to achieve massive growth. This can be accomplished by embedding virality into your product or simply nurturing...

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