Why Is CTA a Must in Digital Marketing, and What Makes an Effective CTA Button?

As short as calls to action are, their impact on your success is anything but minor. They are an indispensable tool for any brand’s digital marketing team—for good reason....

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What Types of Video Content Guarantee Compelling Social Media Marketing?

Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will...

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Read This Before You Choose a Web Development Agency

Give your brand a strong foothold with a robust, hardworking, and engaging website. Be sure you know what to look for in a web development agency so you get exactly what you need...

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What Is Reciprocity, and How Does It Boost Your Digital Marketing Strategy?

Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn...

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Best Practices to Keep Your Brand Healthy at All Times

Your brand needs a regular health check too. The coronavirus pandemic has shown the world crucial interconnections that most of us, as organizations and individuals, have given...

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Top 5 Best Social Media Management Tools for 2020

Find out which tools will give you optimum social media management success and contribute spectacularly to your growth-hacking strategy. What Is a Social Media Management Tool,...

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5 Women Leaders Who Stand Out during the COVID-19 Pandemic

True, these are worrying times. But the thing about worrying times is that they introduce us to intelligent, levelheaded, creative, or selfless individuals who make a resounding...

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SMM or PPC Marketing – Which one should you use?

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the...

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Big Data is a Powerful Asset for Business Success

Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet users...

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Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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How to Use Social Media to Promote Brand Engagement

Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...

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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase...

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