Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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How To Optimize Facebook Ads

When Facebook first launched in 2004, many people had no idea what to do with it. The social media networking side had little under a thousand users who were still trying to...

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Is Your Content Really Just Advertising?

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...

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Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

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How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers...

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Things to Avoid in Mobile Commerce During the Holiday Season

More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...

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Branding Basics For Small Businesses

Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand...

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Tips to Guarantee Executive Buy-In for B2B Content Marketing

Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...

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How to Create Habits to Improve Your Life and Business Part 1

“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become...

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Do Brands Move Fast To Respond To Social Media Customers?

Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...

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How Your Business Can Finish Goals in 2016

When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...

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Do Customers Buy Products or Brands?

The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...

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