What Kind of Businesses Need LinkedIn Marketing?

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because of...

Comments

Why Traditional Advertising is Overrated

In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when brands...

Comments

Traditional Marketing vs. Contemporary Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...

Comments

Moo! Don’t Be Scared This Halloween…

We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...

Comments

How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers will...

Comments

Things to Avoid in Mobile Commerce During the Holiday Season

More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...

Comments

Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

Comments

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase...

Comments

How to Use Social Media to Promote Brand Engagement

Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...

Comments

Is Your Content Really Just Advertising?

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient buy-in...

Comments

Ad, Interrupted: Moving Away From Interruption in Marketing

For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching a...

Comments

Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

Comments