Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...

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5 Marketing Strategies That Will Make Your Customers Love You

Customers are the main source of thriving businesses; without customers, there would be no businesses. Modern customers have been exposed to so many superficial marketing...

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How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the game....

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Finding (And Wooing) Influencers

Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely part...

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How To Build Your Business’ Online Presence

Use The Correct Social Media Platforms A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media...

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Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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The Power of Q&As

A business’ online presence is obviously a great way to communicate with customers and to help build a community and a following around a brand, and a big part of that is...

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Owned, Paid, Earned, and You

If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...

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Kill the Competition: 5 Awesome Marketing Techniques to Employ Today

Hundreds of methods of marketing your business exist, but not all of these marketing methods are worthwhile or beneficial to your business. In order to build your brand and...

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What Heartbleed Reminds Us About Crisis Response

While the primary takeaway from the Heartbleed bug and its fall out may be a forceful reminder of just how much information we send across the internet every day, the many...

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Mission-Critical Data Recovery: What You Need to Know and Do

If you are not planning on a course of action for losing mission-critical data due to a man-made disaster, or an act of God, what you have is a plan for failure, and possible...

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Managing Employee Social Media

I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked past...

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