How To Build Your Business’ Online Presence

Use The Correct Social Media Platforms A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media...

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How Managing Your Business’ Online Reputation Can Make Your Life Easier

Some say a good reputation is worth more than glittering silver and gold. In our online world, your reputation is your calling card. It is just as significant as it was when...

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4 Common Problems for Businesses on Social Media and How to Fix Them

They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active...

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One Thing to Never Sacrifice

Running a business is a constant game of weighing pros and cons, an ongoing calculation of opportunity cost, because you simply cannot be all things to all people all the...

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5 Productivity Tips That Take Almost No Time to Start

As both a mildly obsessive organizer and someone who has spent most of my adult life trying to unlearn the overachiever instincts that get me stretched too thin, I find...

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Rebranding Your Business The Right Way

Old Spice's rebrand ensured it would live through a new generation of customers. When you decide to rebrand your company, this is usually in response to the direct and...

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7 Secrets of Successful Subscription Services

Subscription-based services models are attractive for the consumer because they offer a budget-friendly way to purchase the goods of their preference. They are also popular...

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Is Business Inherently Social?

In business, is there such a thing as being “inherently social”? In short, yes! Businesses are dependent on customers and employees and other organizations, and that...

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Is Your Content Ready for the World Stage?

There are around 375 million native English speakers on the planet, and roughly another 375 million speak English as a second language. One of out of four people in the world...

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Why We Love Channel Partners (And You Should, Too!)

Take a look at companies such as IBM, SAP, Oracle, Microsoft and AMD to get an idea of how well using channel partners work for each of those companies. Whether they are...

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Why CYOD is Hotter than BYOD

BYOD The term Bring Your Own Device was first coined in 2005; however, it didn't go into use until 2009. This is when Intel realized their employees were increasingly...

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Work and Art: Tips for Collaborating with Artists

More and more, the line between art and advertising is blurring. While there’s always been a certain overlap, even before Andy Warhol painted the iconic Campbell’s Soup...

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