Storytelling for Small Businesses: The Introduction

Businesses Need Storytelling "Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his...

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Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...

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Why You Should Have a Competitive Monitoring Strategy

Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and rule...

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5 Marketing Strategies That Will Make Your Customers Love You

Customers are the main source of thriving businesses; without customers, there would be no businesses. Modern customers have been exposed to so many superficial marketing...

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4 Ways to Accumulate Your Startup Capital

The world of the internet has changed how we do business. Today, it is possible for almost anyone to start a business and help it grow by going online. However, a bit of...

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Why Consumers are Key to Content Creation

Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...

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5 Must-Read Tips for Better Landing Pages

The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will...

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How to Use Your Competitor to Get a Jump in Business

Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and...

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Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the game....

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What Heartbleed Reminds Us About Crisis Response

While the primary takeaway from the Heartbleed bug and its fall out may be a forceful reminder of just how much information we send across the internet every day, the many...

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A Tablet Strategy in 7 Easy Steps

With tablet shipments outpacing that of laptops, you probably have employees who use tablets at work. However, to stay on the cutting edge of innovation, it is important to have...

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