Owned, Paid, Earned, and You

If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...

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5 Reasons Why People Become Entrepreneurs

To many, becoming an entrepreneur might seem like a scary and high-risk taking journey, but to some, this unpredictable adventure seems like the perfect path that their life...

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How To Build Your Business’ Online Presence

Use The Correct Social Media Platforms A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media...

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How Managing Your Business’ Online Reputation Can Make Your Life Easier

Some say a good reputation is worth more than glittering silver and gold. In our online world, your reputation is your calling card. It is just as significant as it was when...

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The Power of Q&As

A business’ online presence is obviously a great way to communicate with customers and to help build a community and a following around a brand, and a big part of that is...

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4 Common Problems for Businesses on Social Media and How to Fix Them

They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active...

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Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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What Heartbleed Reminds Us About Crisis Response

While the primary takeaway from the Heartbleed bug and its fall out may be a forceful reminder of just how much information we send across the internet every day, the many...

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Is Business Inherently Social?

In business, is there such a thing as being “inherently social”? In short, yes! Businesses are dependent on customers and employees and other organizations, and that...

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Why We Love Channel Partners (And You Should, Too!)

Take a look at companies such as IBM, SAP, Oracle, Microsoft and AMD to get an idea of how well using channel partners work for each of those companies. Whether they are...

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Why CYOD is Hotter than BYOD

BYOD The term Bring Your Own Device was first coined in 2005; however, it didn't go into use until 2009. This is when Intel realized their employees were increasingly...

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Work and Art: Tips for Collaborating with Artists

More and more, the line between art and advertising is blurring. While there’s always been a certain overlap, even before Andy Warhol painted the iconic Campbell’s Soup...

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