The Power of Q&As

A business’ online presence is obviously a great way to communicate with customers and to help build a community and a following around a brand, and a big part of that is...

Comments

Owned, Paid, Earned, and You

If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...

Comments

Finding (And Wooing) Influencers

Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely part...

Comments

How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the game....

Comments

Kill the Competition: 5 Awesome Marketing Techniques to Employ Today

Hundreds of methods of marketing your business exist, but not all of these marketing methods are worthwhile or beneficial to your business. In order to build your brand and...

Comments

Fixing 4 Common Problems for Business on Social Media

They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely...

Comments

How Managing Your Business’ Online Reputation Can Make Your Life Easier

Some say a good reputation is worth more than glittering silver and gold. In our online world, your reputation is your calling card. It is just as significant as it was when you...

Comments

Managing Employee Social Media

I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked past...

Comments

5 Reasons Why People Become Entrepreneurs

To many, becoming an entrepreneur might seem like a scary and high-risk taking journey, but to some, this unpredictable adventure seems like the perfect path that their life...

Comments

Mission-Critical Data Recovery: What You Need to Know and Do

If you are not planning on a course of action for losing mission-critical data due to a man-made disaster, or an act of God, what you have is a plan for failure, and possible...

Comments

5 Productivity Tips That Take Almost No Time to Start

As both a mildly obsessive organizer and someone who has spent most of my adult life trying to unlearn the overachiever instincts that get me stretched too thin, I find myself...

Comments

9 Misconceptions About Disaster-Proofing Your Data

When it comes to disaster-proofing your data, there are a multitude of misconceptions. Here are nine of them you need to be aware of. 1. Assessments Aren't...

Comments