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How to Customize Google+ Page For Business

Google+ Pages are way for organizations, businesses, artists, and more to have a public identity. This is Google's attempt to compete with other social media, and allows...

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5 Steps to Building an Awesome Content Strategy

Businesses that want to increase their brand awareness and reach a larger audience try to create compelling content in hope that it will help promote growth. However, most...

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How To Write The Perfect Blog Post

So you want to write a blog that will go viral? The good folks at blogpros.com have taken a close look at the top 100 blogs and are willing to share what they have learned...

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3 Rules of Posting on Facebook to Gain Maximum Attention

Facebook is now home to over 1.49 billion monthly active users and a lot of these users can be your potential customers if you tap into the proper audience. According to...

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How Your Site’s Graphics Can Get You Your Heart’s Desire

Snzzzzz....that's the sound your readers will start making if you don't put more oomph in your blog by adding compelling and visually stimulating graphics. Sure, you want to...

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Purple Cow Tipping

Welcome to the Purple Cow blog, Purple Cow Tipping, where business owners and executives can find educational, practical, and action-inspiring content related to growing a...

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It Sounds Like You: Identifying a Content Voice for Your Brand

You’ve got all this content, on social media and a blog and email blasts and print ads. It’s being created by five or ten or twenty or a hundred different people, maybe...

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2 Questions All Content Should Answer

Creating, and more importantly focusing, content can seem challenging, especially when you’re working across multiple mediums. It’s easy to feel like each medium, each...

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A Marketer Prepares: Tricks From Acting for Creating Buyer Personas

Buyer personas aren’t perfect, and I have questioned how effectively a company that is having trouble understanding their customers can map out a buyer persona based on...

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Formatting a Blog: Tips and Tricks

My personal cell phone has more than 12 different apps that I use to view daily articles and blogs.  Information about an endless variety of topics is right at my fingertips...

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Newsjacking and Five Tips to Stay on the Right Side of Good Taste

One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current...

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Provocative vs. Inflammatory: Getting Attention for the Right Reasons

While it is hardly a new question which business has to seek to answer, how to capture attention only becomes a bigger and more critical challenge as more and more content is...

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