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Newsjacking and Five Tips to Stay on the Right Side of Good Taste

One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current...

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Provocative vs. Inflammatory: Getting Attention for the Right Reasons

While it is hardly a new question which business has to seek to answer, how to capture attention only becomes a bigger and more critical challenge as more and more content is...

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How to Stay Popular Using Exciting Content

There is nothing better than a truly remarkable headline and exciting content to spice up your content marketing ROI. Long gone are the days when audiences were obliged to...

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4 Keys To Good Content

I have a confession to make. It pains me to have to say this, it really does, but… there are a lot of bad writers out there. Call me a traitor to my kind if you must, but...

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Easy Email Marketing Tips That Keep You Thought-Provoking

When it comes to communication, email is still the prevalent choice. This remains true whether a recipient uses a PC, mobile device or both. According to the Radicati group,...

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Guiding Readers Through Your Content

A catchy, descriptive title and well-placed links can get a reader to your site. Then your content has to keep them there and guide them through the information you want them...

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Is Less More? It May Be.

When it comes to content, is less more? Well, the short answer is kind of. It’s not that less is necessarily more, because you can really never have too much content, but...

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When Native Advertising Isn’t Worth It

Doug Kessler of Velocity Partners wrote a great piece recently about the absolute erosion of trust and credibility the Guardian (as one example of many major media outlets)...

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How Your Site’s Graphics Can Get You Your Heart’s Desire

Snzzzzz....that's the sound your readers will start making if you don't put more oomph in your blog by adding compelling and visually stimulating graphics. Sure, you want to...

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How to Make Your Customers Feel Like A-Listers

Everyone wants to be treated like a celebrity. Everyone wants the black card that gives them access to an awesome but scarce opportunity. Businesses can bring this experience...

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7 ways to Build Strong Customer Relationships

Effective businesses do not only communicate with potential customers and prospects when they have special events or promotions. Nowadays, effective marketing involves making...

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How to Growth Hack Your Business with Virality and Customer Loyalty

In growth hacking, businesses look for simple but effective ways to achieve massive growth. This can be accomplished by embedding virality into your product or simply...

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