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How to Build a Successful Video Marketing Strategy

Businesses are always coming up with new, creative strategies and tactics to capture customers' attention and make their brands stand out. Video marketing, like any other type of...

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How To Find Your Product’s Remarkability

When I was a kid, my mother would buy me and my brother popsicles. My favorite flavor was orange. After I finished eating the frozen treat, I would read the joke at the end of...

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Online Marketing in 2016: What Not To Do

You have read plenty of guides on what digital marketing trends are on the horizon for 2016, however there also some deadly mistakes that you need to avoid at all costs if you...

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How to Develop a Successful Inbound Marketing Strategy

Inbound marketing is basically a marketing strategy that uses inbound techniques such as blog posts, videos, SEO etc. in order to attract potential customers and draw them to...

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4 Tips on How to be a Better Online Marketer

The world of digital marketing is gradually changing. What worked in 2015 may not work in 2016, hence one needs to be on their toes to be able to find success on the...

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What Is Inbound Marketing and Why Does Your Business Need It?

Most of us have, in our daily lives, come across a particularly persistent salesperson—someone who would not rest until they found their way into your wallet. In fact, it was...

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3 Tips for Attracting Millennials to Your Content

In today's technology-driven world, it's no secret that the Millennial generation (those born from 1980-2000) has a huge amount of power as buyers. Not only are they known as...

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Why Traditional Marketers Need to Retire

I’m not trying to be rude here, but someone has to say it: traditional marketers need to retire. Or at least give up the marketing strategies from the 80’s to become more...

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Helping Hands: Hiring the Right Freelancer the First Time

Frequently, one of the biggest objections from a business to trying something new or creative is “we don’t have the staff for that.” And really, of course you don’t! If...

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Horse Before the Cart: How Assessing Your In-House Talent First Is Good For Your Marketing (And Your Business)

The problem with content is that it requires people to create it, edit it, manage it, promote it, and generally make it exist and do its job. For those of us who make our money...

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Finding the Sweetspot: Effective Documentation Without Overload

Paperwork is one of those dirty words that tends to be said with a wrinkled nose and a six year old’s idea of the taste of broccoli in people’s mouths. At best, people will...

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How To Crowdsource Effectively and Ethically

If one of our primary goals in content marketing is to increase engagement and interaction between our companies and our customers, crowdsourcing is an appealing and relatively...

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