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5 Tips for Creating Mobile Friendly Content

In the early days of smart phones, mobile optimized web pages frequently consisted of the most basic information (operating hours, contact info, maybe a list of products or...

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Five Productivity Apps I Swear By

I know, I really do know, that if you do a search for “best productivity apps” or any variation thereof, you’ll get literally thousands of results, hundreds of which...

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Don’t Panic: PR and Crisis Management via Social Media

When you think of "crisis management", it tends to conjure images of highly paid public relations experts controlling everything from from what color tie an...

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Love the One You’re With: Marketing to Existing Customers

If you do a quick search for "marketing strategies" on your search engine of choice, on the first page you'll most likely see articles on attracting new customers, carving...

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It Takes Two: Marketing As a Dialogue

Commercials. Print ads. E-mail blasts. Outdoor signage. All of these are things that would traditionally be considered some of the primary tools of marketing. They're also...

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Spreading Like a Disease: What to Know About Viral Marketing

When was the last time you saw a link on your social media feed of choice to someplace like Buzzfeed, Upworthy, or ViralNova? I'm willing to bet for most people, it was the...

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What Is Marketing Automation?

What is marketing automation? The simple answer is a collection of software and techniques designed to streamline the traditional marketing process. But what does this really...

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The Beat Goes On: Why and How to Incorporate Music Into Your Branding

Colors. Fonts. Art style. Maybe some keywords. These are the sorts of things that businesses generally think of when they’re defining their brand, and understandably so....

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Measuring Meaningful Social Media Engagement

I love social media. This, I’m sure, isn’t surprising given what I do for a living and the things I write about, but I really do love it. The interaction is great, the...

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Guessing Games: Predicting Customer Behavior

Predicting consumer behavior is inherently difficult, primarily because, well, there are humans involved! At the same time, being able to accurately predict what your...

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Implementing and Monitoring Brand Storytelling

All content is about a story, and marketing is absolutely no different. Whether intentionally or not, every piece of content associated with our business becomes part of the...

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4 Branded Content Types You Might Not Be Using (But Should)

As more and more content is created, and mobile devices give us more and more ways to enjoy that content, one of the keys for brands to differentiate themselves is to use a...

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