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What Are You Really Selling?

One of the question that comes up over and over, whether the discussion is about social media or content marketing or brand storytelling or any of the newer, less...

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The Layman’s Guide To Diagnosing Web Page Issues

More and more people rely on the internet for information daily. There is really no subject matter that cannot be found. If you have a web site, and want to enjoy success,...

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5 Social Networks That Business Promoters Can’t Afford to Ignore

Social networking sites are everywhere, and today these are not only used to keep in touch with friends but also to promote businesses. We look at the top social networks...

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The 4Ps Of Online Marketing

The 4Ps of marketing have remained the guiding principle for marketers for several decades. However, with advancement in technologies of today’s digital age, the marketing...

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What Experts Are Saying About Growth Hacking

In 2010, Sean Ellis coined the term "Growth Hacking" in this blog post. Ellis is known for helping Dropbox and other companies develop in their early days. However, the term...

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Mobile Marketing in 2014: What You Need to Know

Based on current trends, it is obvious that mobile should be a critical part of your marketing strategy. However, are you using current or dated plays? Today's mobile market...

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iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed

While I know it’s likely challenging for many of our readers to imagine spring and baseball season while being pummeled by the polar vortex instead of the mid-60s and sun...

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5 Tips for Creating Mobile Friendly Content

In the early days of smart phones, mobile optimized web pages frequently consisted of the most basic information (operating hours, contact info, maybe a list of products or...

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Five Productivity Apps I Swear By

I know, I really do know, that if you do a search for “best productivity apps” or any variation thereof, you’ll get literally thousands of results, hundreds of which...

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Measuring Meaningful Social Media Engagement

I love social media. This, I’m sure, isn’t surprising given what I do for a living and the things I write about, but I really do love it. The interaction is great, the...

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Guessing Games: Predicting Customer Behavior

Predicting consumer behavior is inherently difficult, primarily because, well, there are humans involved! At the same time, being able to accurately predict what your...

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Implementing and Monitoring Brand Storytelling

All content is about a story, and marketing is absolutely no different. Whether intentionally or not, every piece of content associated with our business becomes part of the...

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