All Posts

Spreading Like a Disease: What to Know About Viral Marketing

When was the last time you saw a link on your social media feed of choice to someplace like Buzzfeed, Upworthy, or ViralNova? I'm willing to bet for most people, it was the...

Comments

What Is Marketing Automation?

What is marketing automation? The simple answer is a collection of software and techniques designed to streamline the traditional marketing process. But what does this really...

Comments

The Beat Goes On: Why and How to Incorporate Music Into Your Branding

Colors. Fonts. Art style. Maybe some keywords. These are the sorts of things that businesses generally think of when they’re defining their brand, and understandably so....

Comments

Measuring Meaningful Social Media Engagement

I love social media. This, I’m sure, isn’t surprising given what I do for a living and the things I write about, but I really do love it. The interaction is great, the...

Comments

Guessing Games: Predicting Customer Behavior

Predicting consumer behavior is inherently difficult, primarily because, well, there are humans involved! At the same time, being able to accurately predict what your...

Comments

Implementing and Monitoring Brand Storytelling

All content is about a story, and marketing is absolutely no different. Whether intentionally or not, every piece of content associated with our business becomes part of the...

Comments

4 Branded Content Types You Might Not Be Using (But Should)

As more and more content is created, and mobile devices give us more and more ways to enjoy that content, one of the keys for brands to differentiate themselves is to use a...

Comments

4 Questions to Ask Your SEO Provider

Your SEO strategy must remain current and updated. A static SEO strategy will end up harming your business and online presence. Whether you are looking for a new SEO...

Comments

Why Is It Important To Rank Well On Google?

An increase in traffic is the most obvious and tangible benefit that you will gain by having a higher ranking on Google. Apart from a higher ranking, there are a ton of...

Comments

Google vs Yahoo: Comparing the Top Two Search Engines

Over the past couple of years, Google and Yahoo have played a pivotal role in the digital world. Not only are they the top, most used search engines with the highest market...

Comments

The Importance of Local Keywords

People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate...

Comments

What is Negative SEO and How Can You Safeguard Your Business From It

Negative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor's website in order to destroy...

Comments