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Big Data is a Powerful Asset for Business Success
Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet...
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It’s Not About You: Benefit Focused Advertising
I came across a great article recently by Martha Rzeppa of Velocity Partners detailing some companies that are using “hero” campaigns and letting their customers tell...
Why Traditional Advertising is Overrated
In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when...
Should Your Business Be On Instagram?
Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...
Traditional Marketing vs. Contemporary Marketing
When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...
Moo! Don’t Be Scared This Halloween…
We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...
How To Promote Customer Engagement Through Social Media
A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers...
Things to Avoid in Mobile Commerce During the Holiday Season
More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...
Brand Storytelling 102: Finding Your Characters
Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...
Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...
Is Your Content Really Just Advertising?
There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...
How To Optimize Facebook Ads
When Facebook first launched in 2004, many people had no idea what to do with it. The social media networking side had little under a thousand users who were still trying to...