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Ad, Interrupted: Moving Away From Interruption in Marketing
For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching...
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What Kind of Businesses Need LinkedIn Marketing?
Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because...
Should Your Business Be On Instagram?
Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...
Do Customers Buy Products or Brands?
The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...
Branding Basics For Small Businesses
Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand...
Tips to Guarantee Executive Buy-In for B2B Content Marketing
Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...
How to Create Habits to Improve Your Life and Business Part 1
“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become...
Do Brands Move Fast To Respond To Social Media Customers?
Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...
How Your Business Can Finish Goals in 2016
When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...
Storytelling for Small Businesses: The Introduction
Businesses Need Storytelling "Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his blog...
Importance of Competitive Monitoring for Businesses
In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though...
Rank Well On Search Engines To Rank Well On The Internet
Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase,...