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Storytelling 101: Finding Your Brand’s Purpose, Values, and USP
The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they...
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Ad, Interrupted: Moving Away From Interruption in Marketing
For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching...
Should Your Business Be On Instagram?
Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...
How to Use Social Media to Promote Brand Engagement
Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...
Traditional Marketing vs. Contemporary Marketing
When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...
Moo! Don’t Be Scared This Halloween…
We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...
It’s Not About You: Benefit Focused Advertising
I came across a great article recently by Martha Rzeppa of Velocity Partners detailing some companies that are using “hero” campaigns and letting their customers tell...
Things to Avoid in Mobile Commerce During the Holiday Season
More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...
Brand Storytelling 102: Finding Your Characters
Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...
Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...
Is Your Content Really Just Advertising?
There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...
How To Optimize Facebook Ads
When Facebook first launched in 2004, many people had no idea what to do with it. The social media networking side had little under a thousand users who were still trying to...