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Creating a Relevant Business Blog

A blog is one of a business' most powerful potential tools when it comes to expanding their reach through digital marketing. Not only is it a chance to bring in new customers...

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Cloud Computing and the Ever-Changing IT Infrastructure

Going away are the days when you had to rely on very sophisticated hardware and software to handle day-to-day operations. Those needs made it crucial to have additional IT...

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When ROI Isn’t Your Best Measurable

I’m not nearly enough of a business iconoclast to say Return on Investment isn’t important. Frankly, it’s how we keep the lights on. Unfortunately, ROI can be difficult...

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How to Make Your Content Creation Process Easier

Creating content can be very time-consuming and difficult to keep track of. If your business is looking to invest resources in content marketing, it’s best to develop a...

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Hackers Want Your Data: Stop Them In Their Tracks

Cyber attacks have become almost a modern form of warfare. They happen daily with millions of people affected. There are numerous reasons why you don't want a security...

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4 Email Campaigns That You Should Send Every Year

Email is one of the most personal and powerful ways of online communication. Even with a small email list you can build your business selling products and services. But in...

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4 Types of Content Your Business Should Try in 2016

2016 is here! Blogging is a great way to get attention in your industry, but why not gain authority by providing content in different forms? A lot of niches have become...

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Content Marketing Hack: Story of a Man Who Used a Parking Ticket to Get 40,000 Customers

Content marketing does not necessarily come in a standardized form and size. At times, it can come in a traditional, expected way, such as a blog post. However, content...

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Content Marketing: How to Push the Envelope

Brands are always coming up with innovative yet compelling ways to seek out and gain their customer’s undivided attention. After all, in order to get past the obstacles you...

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Content Curation: How to Measure its Effectiveness

Content curation involves searching and gathering relevant content that belongs to a third party and then sharing it with the audience. Although it is relatively new, content...

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Is Instagram Only To Promote Celebrities?

Instagram is one of the most famous apps with millions of active users. It mostly focuses on visual content, images, and short video clips and is massively popular with...

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How To Write An Effective PR

An effective press release (PR) is vital to your business. Especially, if you are a small business or a newly start-up operation, press release is an integral component in...

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