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Mission Control: Five Tips (Plus One) on Writing a Mission Statement

"If you don't know where you're going, any road'll take you there.” - Lewis Carroll via George Harrison Business, any business, is a long and winding road, peppered with...

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Hackers Want Your Data: Stop Them In Their Tracks

Cyber attacks have become almost a modern form of warfare. They happen daily with millions of people affected. There are numerous reasons why you don't want a security...

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When ROI Isn’t Your Best Measurable

I’m not nearly enough of a business iconoclast to say Return on Investment isn’t important. Frankly, it’s how we keep the lights on. Unfortunately, ROI can be difficult...

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Cloud Computing and the Ever-Changing IT Infrastructure

Going away are the days when you had to rely on very sophisticated hardware and software to handle day-to-day operations. Those needs made it crucial to have additional IT...

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Creating a Relevant Business Blog

A blog is one of a business' most powerful potential tools when it comes to expanding their reach through digital marketing. Not only is it a chance to bring in new customers...

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4 Types of Content Your Business Should Try in 2016

2016 is here! Blogging is a great way to get attention in your industry, but why not gain authority by providing content in different forms? A lot of niches have become...

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Content Marketing Hack: Story of a Man Who Used a Parking Ticket to Get 40,000 Customers

Content marketing does not necessarily come in a standardized form and size. At times, it can come in a traditional, expected way, such as a blog post. However, content...

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The #1 Skill That Will Guarantee Great Content

Businesses spend millions of dollars each year hiring content strategists and freelance writers to develop various formats of content (blog posts, videos, ebooks, etc.) to...

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Is Instagram Only To Promote Celebrities?

Instagram is one of the most famous apps with millions of active users. It mostly focuses on visual content, images, and short video clips and is massively popular with...

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How To Write An Effective PR

An effective press release (PR) is vital to your business. Especially, if you are a small business or a newly start-up operation, press release is an integral component in...

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4 Ways Visual Media is Revolutionizing The World of Online Marketing

Visual media is an effective, and convincing way to promote your business online. We already covered the importance of visual media in one of the previous articles. As...

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Content Curation: How to Measure its Effectiveness

Content curation involves searching and gathering relevant content that belongs to a third party and then sharing it with the audience. Although it is relatively new, content...

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