Let’s face it—people are trafficking your veterinary practice’s website for three main reasons:
1. To check you out while searching for a new pet healthcare provider.
2. To find contact information and services provided.
3. To find quick pet healthcare help.
For the first two reasons, the best you can do is to ensure your site includes relevant, up-to-date information and is easy to navigate. But, what about the last reason for visiting? If your site is bare-bones, with information on your practice only, people are going to click away to find help and answers to their questions elsewhere.
The truth is, people are now turning to veterinary websites for quick, expert help in caring for their pets. They are looking for content that is going to help them make educational decisions on the care of their animals (does this warrant a vet trip? How do I spot ticks? What foods can my dog enjoy?).
So, if your site is only providing them with information on what your practice offers and where to find you, then you are missing out on a great opportunity to flex your expertise muscles, and to attract new clients via the helpful and educational information you provide. Luckily, there is a straightforward and relatively easy way you can start providing this helpful information to your site viewers: blogging. But wait, don’t knock it yet! Read on for three reasons why your veterinary practice should take this form of content marketing seriously:
And what better way to give it to them than with good, old fashioned writing? You can dedicate each blog posting to a different basic pet healthcare question or concern (like: how do I keep my pup from getting sunburned?)—just make sure blogs are organized in a way that makes sense and is easy to navigate. Also, include your contact information at the end of each post so viewers don’t have to search should they need further help.
In all matters of pet healthcare, is there anyone more knowledgeable than you? No! Use your blog to show off your expertise, and prove that you are the most reliable, knowledgeable, and helpful veterinary practice around.
How often do you have a client ask you questions that they could have just as easily read on your website blog? How often does this take you away from helping patients that need your urgent attention?
Of course, your business is animals, not the written word, so if this feels outside of your comfort zone (or outside of your schedule: you’re busy being a vet!), no worries! We have a team of blogging professionals ready to help—just click here!
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