SMM or PPC Marketing – Which one should you use?

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the...

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Traditional Marketing vs. Contemporary Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...

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Why Traditional Advertising is Overrated

In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when...

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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...

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Ad, Interrupted: Moving Away From Interruption in Marketing

For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching...

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How To Optimize Facebook Ads

When Facebook first launched in 2004, many people had no idea what to do with it. The social media networking side had little under a thousand users who were still trying to...

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It’s Not About You: Benefit Focused Advertising

I came across a great article recently by Martha Rzeppa of Velocity Partners detailing some companies that are using “hero” campaigns and letting their customers tell...

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Is Your Content Really Just Advertising?

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...

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What Kind of Businesses Need LinkedIn Marketing?

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because...

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What Will Pay Per Click Be Like In 100 Years?

PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure...

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Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

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How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers...

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