7 Digital Marketing Trends for 2021

The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of...

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4 Tips for Crafting a Unique Selling Proposition That Sets You Apart

Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP...

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How to Create Effective Branded Instagram Hashtags

There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and...

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5 Ways to Level Up Your YouTube SEO Game

No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the...

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10 Ways to Optimize Your Lead-Generation Forms for Conversion

Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need...

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What Types of Video Content Guarantee Compelling Social Media Marketing?

Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will...

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What Is Reciprocity, and How Does It Boost Your Digital Marketing Strategy?

Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn...

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5 Strategies to Promote Positive Customer Reviews for Your Brand or Business

Think about the purchases you have made recently. How much were you influenced by the reviews you read? Recommendations from family and friends and online customer reviews...

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SMM or PPC Marketing – Which one should you use?

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the...

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Why Traditional Advertising is Overrated

In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when brands...

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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase...

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Ad, Interrupted: Moving Away From Interruption in Marketing

For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching a...

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