It’s Not About You: Benefit Focused Advertising
I came across a great article recently by Martha Rzeppa of Velocity Partners detailing some companies that are using “hero” campaigns and letting their customers tell the...
Is Your Content Really Just Advertising?
There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient buy-in...
What Kind of Businesses Need LinkedIn Marketing?
Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because of...
What Will Pay Per Click Be Like In 100 Years?
PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure you...
Should Your Business Be On Instagram?
Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...
How To Promote Customer Engagement Through Social Media
A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers will...
Moo! Don’t Be Scared This Halloween…
We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...
Things to Avoid in Mobile Commerce During the Holiday Season
More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...
Traditional Marketing vs. Contemporary Marketing
When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...
Why Traditional Advertising is Overrated
In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when brands...
Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...
