Storytelling 101: Finding Your Brand’s Purpose, Values, and USP
The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they...
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Brand Storytelling 102: Finding Your Characters
Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...
How to Use Social Media to Promote Brand Engagement
Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...
Branding Basics For Small Businesses
Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand...
Do Brands Move Fast To Respond To Social Media Customers?
Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...
Rank Well On Search Engines To Rank Well On The Internet
Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase,...
Do Customers Buy Products or Brands?
The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...
Storytelling for Small Businesses: The Introduction
Businesses Need Storytelling "Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his blog...