The 4 Types of Market Segmentation and Their Benefits

The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they...

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7 Psychological Triggers That Influence Engagement, Conversion, and Sales

What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you...

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12 Components of a Strong Brand Identity

Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers...

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7 Digital Marketing Trends for 2021

The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of...

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How to Create Effective Branded Instagram Hashtags

There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and...

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5 Ways to Level Up Your YouTube SEO Game

No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the...

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Can You Boost Your Conversion Rates Using the Classic AIDA Model?

Even if you are not very familiar with the AIDA model, chances are you have adopted it in your digital marketing efforts—you just don’t know it. As one of the most enduring...

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10 Ways to Optimize Your Lead-Generation Forms for Conversion

Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need...

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What Types of Video Content Guarantee Compelling Social Media Marketing?

Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will...

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Read This Before You Choose a Web Development Agency

Give your brand a strong foothold with a robust, hardworking, and engaging website. Be sure you know what to look for in a web development agency so you get exactly what you need...

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Best Practices to Keep Your Brand Healthy at All Times

Your brand needs a regular health check too. The coronavirus pandemic has shown the world crucial interconnections that most of us, as organizations and individuals, have given...

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Storytelling 101: Finding Your Brand’s Purpose, Values, and USP

The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they are,...

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