The 4 Types of Market Segmentation and Their Benefits

The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they...

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7 Psychological Triggers That Influence Engagement, Conversion, and Sales

What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you...

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12 Components of a Strong Brand Identity

Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers...

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7 Digital Marketing Trends for 2021

The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of...

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4 Tips for Crafting a Unique Selling Proposition That Sets You Apart

Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP...

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8 Practices for Effective Lead Nurturing

The success of your inbound marketing strategy is facilitated in part by how well you look after the leads you generate. Your choices help determine how quickly your prospects...

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10 Ways to Optimize Your Lead-Generation Forms for Conversion

Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need...

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Read This Before You Choose a Web Development Agency

Give your brand a strong foothold with a robust, hardworking, and engaging website. Be sure you know what to look for in a web development agency so you get exactly what you need...

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How Companies Are Helping Employees and Communities through COVID-19

Standout Companies As the COVID-19 pandemic continues to rock the world economy, companies have to do whatever they must to avoid going under. Necessary cost-cutting...

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Companies and Organizations Stepping Up in the Fight against COVID-19

Standout Companies As much as we need to assume an attitude of hawk-eyed vigilance as we ride out the COVID-19 pandemic, it is nevertheless necessary that we find something to...

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What are Network Effects?

Network effects are spoken about increasingly in modern tech circles, but popular examples of network effects were seen in early inventions such as the telephone. At its core,...

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Big Data is a Powerful Asset for Business Success

Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet users...

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