What are Network Effects?

Network effects are spoken about increasingly in modern tech circles, but popular examples of network effects were seen in early inventions such as the telephone. At its core,...

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Big Data is a Powerful Asset for Business Success

Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet...

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Importance of Competitive Monitoring for Businesses

In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though...

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Tips to Guarantee Executive Buy-In for B2B Content Marketing

Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...

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How Your Business Can Finish Goals in 2016

When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...

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Growth Hacking: 4 Mistakes to Avoid

One of the trending terms in the tech world today is “growth hacking,” which refers to the aptitude to scale a product in fast and out-of-the-box ways. In simple words,...

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How to Create Habits to Improve Your Life and Business Part 1

“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become...

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5 Things Customers Consider When Buying Online

Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $491.5...

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Google Now Requires HTTPS for Sites Collecting Data

Collecting Data? Google Now Requires You to Use HTTPS If your website collects sensitive user data, you will have to bring a few tweaks to how it works. Google recently...

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How to Use Your Competitor to Get a Jump in Business

Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and...

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Why Consumers are Key to Content Creation

Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...

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Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...

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