Owned, Paid, Earned, and You

If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...

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How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the...

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Finding (And Wooing) Influencers

Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely...

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Managing Employee Social Media

I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked...

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Kill the Competition: 5 Awesome Marketing Techniques to Employ Today

Hundreds of methods of marketing your business exist, but not all of these marketing methods are worthwhile or beneficial to your business. In order to build your brand and...

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Mission-Critical Data Recovery: What You Need to Know and Do

If you are not planning on a course of action for losing mission-critical data due to a man-made disaster, or an act of God, what you have is a plan for failure, and possible...

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Rebranding Your Business The Right Way

Old Spice's rebrand ensured it would live through a new generation of customers. When you decide to rebrand your company, this is usually in response to the direct and...

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The Best Ways to Turn Angry Customers Around

One day, you're going about your work, feeling happy to have met your deadlines and enjoying a good level of self-confidence. Then, like a sucker punch, POW! comes an angry...

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9 Misconceptions About Disaster-Proofing Your Data

When it comes to disaster-proofing your data, there are a multitude of misconceptions. Here are nine of them you need to be aware of. 1. Assessments Aren't Efficient First of...

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One Thing to Never Sacrifice

Running a business is a constant game of weighing pros and cons, an ongoing calculation of opportunity cost, because you simply cannot be all things to all people all the...

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What Wikipedia Doesn’t Tell You About CRM

In order to build relationships with clients, the customer service role has to encompass a series of services that corresponds to pre-sales, sales, and after sales care....

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5 Productivity Tips That Take Almost No Time to Start

As both a mildly obsessive organizer and someone who has spent most of my adult life trying to unlearn the overachiever instincts that get me stretched too thin, I find...

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