Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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What Heartbleed Reminds Us About Crisis Response

While the primary takeaway from the Heartbleed bug and its fall out may be a forceful reminder of just how much information we send across the internet every day, the many...

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Owned, Paid, Earned, and You

If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...

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How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the...

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Finding (And Wooing) Influencers

Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely...

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Managing Employee Social Media

I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked...

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Is Business Inherently Social?

In business, is there such a thing as being “inherently social”? In short, yes! Businesses are dependent on customers and employees and other organizations, and that...

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Is Your Content Ready for the World Stage?

There are around 375 million native English speakers on the planet, and roughly another 375 million speak English as a second language. One of out of four people in the world...

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Rebranding Your Business The Right Way

Old Spice's rebrand ensured it would live through a new generation of customers. When you decide to rebrand your company, this is usually in response to the direct and...

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The Best Ways to Turn Angry Customers Around

One day, you're going about your work, feeling happy to have met your deadlines and enjoying a good level of self-confidence. Then, like a sucker punch, POW! comes an angry...

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9 Misconceptions About Disaster-Proofing Your Data

When it comes to disaster-proofing your data, there are a multitude of misconceptions. Here are nine of them you need to be aware of. 1. Assessments Aren't Efficient First of...

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One Thing to Never Sacrifice

Running a business is a constant game of weighing pros and cons, an ongoing calculation of opportunity cost, because you simply cannot be all things to all people all the...

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