Is Your Content Ready for the World Stage?

There are around 375 million native English speakers on the planet, and roughly another 375 million speak English as a second language. One of out of four people in the world...

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Rebranding Your Business The Right Way

Old Spice's rebrand ensured it would live through a new generation of customers. When you decide to rebrand your company, this is usually in response to the direct and...

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The Best Ways to Turn Angry Customers Around

One day, you're going about your work, feeling happy to have met your deadlines and enjoying a good level of self-confidence. Then, like a sucker punch, POW! comes an angry...

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9 Misconceptions About Disaster-Proofing Your Data

When it comes to disaster-proofing your data, there are a multitude of misconceptions. Here are nine of them you need to be aware of. 1. Assessments Aren't Efficient First of...

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One Thing to Never Sacrifice

Running a business is a constant game of weighing pros and cons, an ongoing calculation of opportunity cost, because you simply cannot be all things to all people all the...

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What Wikipedia Doesn’t Tell You About CRM

In order to build relationships with clients, the customer service role has to encompass a series of services that corresponds to pre-sales, sales, and after sales care....

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5 Productivity Tips That Take Almost No Time to Start

As both a mildly obsessive organizer and someone who has spent most of my adult life trying to unlearn the overachiever instincts that get me stretched too thin, I find...

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Creating a Relevant Business Blog

A blog is one of a business' most powerful potential tools when it comes to expanding their reach through digital marketing. Not only is it a chance to bring in new customers...

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Mission Control: Five Tips (Plus One) on Writing a Mission Statement

"If you don't know where you're going, any road'll take you there.” - Lewis Carroll via George Harrison Business, any business, is a long and winding road, peppered with...

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Hackers Want Your Data: Stop Them In Their Tracks

Cyber attacks have become almost a modern form of warfare. They happen daily with millions of people affected. There are numerous reasons why you don't want a security...

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When ROI Isn’t Your Best Measurable

I’m not nearly enough of a business iconoclast to say Return on Investment isn’t important. Frankly, it’s how we keep the lights on. Unfortunately, ROI can be difficult...

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Cloud Computing and the Ever-Changing IT Infrastructure

Going away are the days when you had to rely on very sophisticated hardware and software to handle day-to-day operations. Those needs made it crucial to have additional IT...

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