Work and Art: Tips for Collaborating with Artists

More and more, the line between art and advertising is blurring. While there’s always been a certain overlap, even before Andy Warhol painted the iconic Campbell’s Soup...

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Why We Love Channel Partners (And You Should, Too!)

Take a look at companies such as IBM, SAP, Oracle, Microsoft and AMD to get an idea of how well using channel partners work for each of those companies. Whether they are...

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7 Secrets of Successful Subscription Services

Subscription-based services models are attractive for the consumer because they offer a budget-friendly way to purchase the goods of their preference. They are also popular with...

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Is Business Inherently Social?

In business, is there such a thing as being “inherently social”? In short, yes! Businesses are dependent on customers and employees and other organizations, and that...

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Is Your Content Ready for the World Stage?

There are around 375 million native English speakers on the planet, and roughly another 375 million speak English as a second language. One of out of four people in the world...

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Mission Control: Five Tips (Plus One) on Writing a Mission Statement

"If you don't know where you're going, any road'll take you there.” - Lewis Carroll via George Harrison Business, any business, is a long and winding road, peppered...

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Hackers Want Your Data: Stop Them In Their Tracks

Cyber attacks have become almost a modern form of warfare. They happen daily with millions of people affected. There are numerous reasons why you don't want a security breach,...

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When ROI Isn’t Your Best Measurable

I’m not nearly enough of a business iconoclast to say Return on Investment isn’t important. Frankly, it’s how we keep the lights on. Unfortunately, ROI can be difficult to...

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Cloud Computing and the Ever-Changing IT Infrastructure

Going away are the days when you had to rely on very sophisticated hardware and software to handle day-to-day operations. Those needs made it crucial to have additional IT...

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Creating a Relevant Business Blog

A blog is one of a business' most powerful potential tools when it comes to expanding their reach through digital marketing. Not only is it a chance to bring in new customers...

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