Can Hiring a Journalist Improve Your Content Marketing Efforts?

When recruiting your content marketing team, hiring a journalist can improve your content marketing and make all the difference. During the last ten years, a growing number...

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How to Successfully Attract Millennials to Your Content

High-profile brands are competing with each other on who can maintain Millennials’ interest the most and benefit from their consumer influence. Millennials, a.k.a....

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The #1 Skill That Will Guarantee Great Content

Businesses spend millions of dollars each year hiring content strategists and freelance writers to develop various formats of content (blog posts, videos, ebooks, etc.) to...

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Is Instagram Only To Promote Celebrities?

Instagram is one of the most famous apps with millions of active users. It mostly focuses on visual content, images, and short video clips and is massively popular with...

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What Is Conversion Rate Optimization?

Generally speaking, conversion rate optimization (CRO) is a method to successfully be able to make the visitors of your website take the action desired by you. That is,...

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How To Write An Effective PR

An effective press release (PR) is vital to your business. Especially, if you are a small business or a newly start-up operation, press release is an integral component in...

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4 Ways Visual Media is Revolutionizing The World of Online Marketing

Visual media is an effective, and convincing way to promote your business online. We already covered the importance of visual media in one of the previous articles. As...

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Content Curation: How to Measure its Effectiveness

Content curation involves searching and gathering relevant content that belongs to a third party and then sharing it with the audience. Although it is relatively new, content...

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Content Marketing: How to Push the Envelope

Brands are always coming up with innovative yet compelling ways to seek out and gain their customer’s undivided attention. After all, in order to get past the obstacles you...

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The Importance of Creating Value With Your Content

Internet marketers know all too well what Google has been preaching for years – content is king. It's what drives the web and it's the reason for the massive reach the...

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How To Engage With Your Target Audience

Many businesses attempt to create interesting marketing strategies to build their audience only to have very little return on investment. There are many brands that have...

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Using Visuals to Enhance Your Content

One of the great advantages of the internet is that it’s not constrained to one type of media. You can combine words, images, typography, video, and even music to get your...

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