9 Reasons Why Blogging Is Essential To Good SEO Results
Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on...
It Sounds Like You: Identifying a Content Voice for Your Brand
You’ve got all this content, on social media and a blog and email blasts and print ads. It’s being created by five or ten or twenty or a hundred different people, maybe in...
2 Questions All Content Should Answer
Creating, and more importantly focusing, content can seem challenging, especially when you’re working across multiple mediums. It’s easy to feel like each medium, each...
A Marketer Prepares: Tricks From Acting for Creating Buyer Personas
Buyer personas aren’t perfect, and I have questioned how effectively a company that is having trouble understanding their customers can map out a buyer persona based on those...
Formatting a Blog: Tips and Tricks
My personal cell phone has more than 12 different apps that I use to view daily articles and blogs. Information about an endless variety of topics is right at my fingertips...
Newsjacking and Five Tips to Stay on the Right Side of Good Taste
One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current...
Provocative vs. Inflammatory: Getting Attention for the Right Reasons
While it is hardly a new question which business has to seek to answer, how to capture attention only becomes a bigger and more critical challenge as more and more content is...
How to Stay Popular Using Exciting Content
There is nothing better than a truly remarkable headline and exciting content to spice up your content marketing ROI. Long gone are the days when audiences were obliged to watch...
4 Keys To Good Content
I have a confession to make. It pains me to have to say this, it really does, but… there are a lot of bad writers out there. Call me a traitor to my kind if you must, but...
Easy Email Marketing Tips That Keep You Thought-Provoking
When it comes to communication, email is still the prevalent choice. This remains true whether a recipient uses a PC, mobile device or both. According to the Radicati group,...
Guiding Readers Through Your Content
A catchy, descriptive title and well-placed links can get a reader to your site. Then your content has to keep them there and guide them through the information you want them to...
Is Less More? It May Be.
When it comes to content, is less more? Well, the short answer is kind of. It’s not that less is necessarily more, because you can really never have too much content, but that...
