4 Tips for Crafting a Unique Selling Proposition
Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP...
Can You Boost Your Conversion Rates Using the Classic AIDA Model?
Even if you are not very familiar with the AIDA model, chances are you have adopted it in your digital marketing efforts—you just don’t know it. As one of the most enduring...
What are Network Effects?
Network effects are spoken about increasingly in modern tech circles, but popular examples of network effects were seen in early inventions such as the telephone. At its core,...
5 Skills That Every Entrepreneur Should Learn
Entrepreneurs need to be experienced and knowledgeable in a variety of skills and subjects to inspire innovation in their business. No one expects a one trick pony to propose...
