Helping Hands: Hiring the Right Freelancer the First Time

Frequently, one of the biggest objections from a business to trying something new or creative is “we don’t have the staff for that.” And really, of course you don’t!...

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Horse Before the Cart: How Assessing Your In-House Talent First Is Good For Your Marketing (And Your Business)

The problem with content is that it requires people to create it, edit it, manage it, promote it, and generally make it exist and do its job. For those of us who make our...

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Finding the Sweetspot: Effective Documentation Without Overload

Paperwork is one of those dirty words that tends to be said with a wrinkled nose and a six year old’s idea of the taste of broccoli in people’s mouths. At best, people...

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How To Crowdsource Effectively and Ethically

If one of our primary goals in content marketing is to increase engagement and interaction between our companies and our customers, crowdsourcing is an appealing and...

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Leveraging the Power of Employees as Customers

The power of word of mouth referrals from existing customers is widely understood, especially with the increasing use of social media and rising value of social shares, but...

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