12 Components of a Strong Brand Identity

Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers...

Comments

10 Ways You Can Improve Customer Retention

Customer retention is the aspect of the growth strategy of any business that often gets overshadowed by customer acquisition. It is also often trickier to achieve in many...

Comments

4 Tips for Crafting a Unique Selling Proposition That Sets You Apart

Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP...

Comments

What Types of Video Content Guarantee Compelling Social Media Marketing?

Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will...

Comments

What Is Reciprocity, and How Does It Boost Your Digital Marketing Strategy?

Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn...

Comments

Best Practices to Keep Your Brand Healthy at All Times

Your brand needs a regular health check too. The coronavirus pandemic has shown the world crucial interconnections that most of us, as organizations and individuals, have given...

Comments

Is Traditional Marketing Making a Come Back?

The internet has taken the world by storm. With the rise of digital media platforms, it seems that people have forgotten about traditional marketing. The majority of brands...

Comments

5 Reasons Why Website Owners Fail

Owning a website can be a very enticing venture. You may have heard of a lot of success stories of bloggers and website owners who earned buckets of gold from website traffic...

Comments

5 Strategies to Promote Positive Customer Reviews for Your Brand or Business

Think about the purchases you have made recently. How much were you influenced by the reviews you read? Recommendations from family and friends and online customer reviews...

Comments

5 Tips to Consider Before Selecting an Outsourced Marketing Company

In today's digital economy, most companies don’t have the in-house resources to run every area of their business. Marketing and branding is an area that many companies...

Comments

How to Build a Successful Video Marketing Strategy

Businesses are always coming up with new, creative strategies and tactics to capture customers' attention and make their brands stand out. Video marketing, like any other type of...

Comments

How To Find Your Product’s Remarkability

When I was a kid, my mother would buy me and my brother popsicles. My favorite flavor was orange. After I finished eating the frozen treat, I would read the joke at the end of...

Comments