The 4 Types of Market Segmentation and Their Benefits

The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they...

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7 Psychological Triggers That Influence Engagement, Conversion, and Sales

What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you...

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12 Components of a Strong Brand Identity

Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers...

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10 Ways You Can Improve Customer Retention

Customer retention is the aspect of the growth strategy of any business that often gets overshadowed by customer acquisition. It is also often trickier to achieve in many...

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4 Tips for Crafting a Unique Selling Proposition That Sets You Apart

Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP...

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What Types of Video Content Guarantee Compelling Social Media Marketing?

Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will...

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What Is Reciprocity, and How Does It Boost Your Digital Marketing Strategy?

Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn...

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Best Practices to Keep Your Brand Healthy at All Times

Your brand needs a regular health check too. The coronavirus pandemic has shown the world crucial interconnections that most of us, as organizations and individuals, have given...

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Is Traditional Marketing Making a Come Back?

The internet has taken the world by storm. With the rise of digital media platforms, it seems that people have forgotten about traditional marketing. The majority of brands...

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5 Reasons Why Website Owners Fail

Owning a website can be a very enticing venture. You may have heard of a lot of success stories of bloggers and website owners who earned buckets of gold from website traffic...

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5 Strategies to Promote Positive Customer Reviews for Your Brand or Business

Think about the purchases you have made recently. How much were you influenced by the reviews you read? Recommendations from family and friends and online customer reviews...

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5 Tips to Consider Before Selecting an Outsourced Marketing Company

In today's digital economy, most companies don’t have the in-house resources to run every area of their business. Marketing and branding is an area that many companies...

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