Pitfalls to Avoid for a Successful Branded Mobile App

It’s tempting to create a mobile app for your business almost just for the sake of doing it and because “everybody has one.” It feels like one more thing...

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Trends In Mobile Health

62 app stores carry almost 100,000 mobile healthcare apps. The most popular of these get a minimum of 4 million downloads every day. Also, healthcare costs rise significantly...

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The Simplest Ways to Personalize Mobile Commerce

Recent studies have shown that mobile commerce is and will become a booming industry. Currently, the majority of online shoppers make purchases from their mobile devices....

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Mobile Marketing in 2014: What You Need to Know

Based on current trends, it is obvious that mobile should be a critical part of your marketing strategy. However, are you using current or dated plays? Today's mobile market...

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iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed

While I know it’s likely challenging for many of our readers to imagine spring and baseball season while being pummeled by the polar vortex instead of the mid-60s and sun...

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5 Tips for Creating Mobile Friendly Content

In the early days of smart phones, mobile optimized web pages frequently consisted of the most basic information (operating hours, contact info, maybe a list of products or...

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