What Is Reciprocity, and How Does It Boost Your Digital Marketing Strategy?
Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn...
SMM or PPC Marketing – Which one should you use?
When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the...
What is Negative SEO and How Can You Safeguard Your Business From It
Negative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor's website in order to destroy...
4 Questions to Ask Your SEO Provider
Your SEO strategy must remain current and updated. A static SEO strategy will end up harming your business and online presence. Whether you are looking for a new SEO...
Why Is It Important To Rank Well On Google?
An increase in traffic is the most obvious and tangible benefit that you will gain by having a higher ranking on Google. Apart from a higher ranking, there are a ton of benefits...
Google vs Yahoo: Comparing the Top Two Search Engines
Over the past couple of years, Google vs Yahoo have played a pivotal role in the digital world. Not only are they the top, most used search engines with the highest market...
The Importance of Local Keywords
People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate their...