12 Components of a Strong Brand Identity

Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers...

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5 Ways to Level Up Your YouTube SEO Game

No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the...

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What Is Reciprocity, and How Does It Boost Your Digital Marketing Strategy?

Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn...

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SMM or PPC Marketing – Which one should you use?

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the...

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4 Questions to Ask Your SEO Provider

Your SEO strategy must remain current and updated. A static SEO strategy will end up harming your business and online presence. Whether you are looking for a new SEO...

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Why Is It Important To Rank Well On Google?

An increase in traffic is the most obvious and tangible benefit that you will gain by having a higher ranking on Google. Apart from a higher ranking, there are a ton of benefits...

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Google vs Yahoo: Comparing the Top Two Search Engines

Over the past couple of years, Google vs Yahoo have played a pivotal role in the digital world. Not only are they the top, most used search engines with the highest market...

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The Importance of Local Keywords

People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate their...

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What is Negative SEO and How Can You Safeguard Your Business From It

Negative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor's website in order to destroy...

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