Search Engine Marketing
Posted by John Smulo

Google vs Yahoo: Comparing the Top Two Search Engines

Over the past couple of years, Google and Yahoo have played a pivotal role in the digital world. Not only are they the top, most used search engines with the highest market penetration, they also play a major role in the computer software industry.

Even though Google has created a strong brand name, Yahoo is not far behind. In fact, in certain aspects, Yahoo outweighs Google. The rivalry of these two search engines has continued to evolve at a rapid pace.

Users always prefer one search engine over the other, but what actually makes the said engine better or worse is often not understood and considered by them. Here are some ways how you can compare the performance and value of these two search engines.

The most valuable thing a search engine can offer is generating the most relevant search results for their users. Not to generalize, but users all over the world prefer a search engine which is able to deliver the most fulfilling and satisfying results for their search queries. While it is slightly difficult to measure relevancy as it depends upon user to user experience, an experiment showed that Yahoo generates more relevant results with a slightly higher relevancy degree of 4.8 compared to Google’s 4.6. On the other hand Google provides much more concise results. It offers a preview of information on the right column of the search engine result page which users find extremely beneficial.

Google algorithm is known to be much better than of any other search engine. This is because it favors quality content over well-established links and pages unlike Yahoo which still prefers old and well established websites. Not only is Google good for users as it provides them with reliable and relevant results, it is also preferred by new bloggers and site owners because it gives them opportunity to build valuable links.

The ease of access and usage is another factor to determine which search engine is the best. Google provides the feature Google Instant which allows for much quicker and faster results without the user having to press enter. However, while Google offers its users such quick results, Yahoo’s homepage holds more attraction for its users. With a wide array of interactive features like news, sports, finance, weather and much more on their page; some users find it easy to access their required information and connect with the world.

Both Google and Yahoo offer different benefits. They both have different ranking systems and algorithms. However, this does not mean that one is better than the other. While most of the young people do prefer Google today, people who are older than 45 still seem to stick to Yahoo. You need to make a choice based on whichever search engine serves your purpose and goals the best.

However, when it comes to SEO, it is important that you concentrate on all search engines and not just one.

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