Use The Correct Social Media Platforms
A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media platforms. They try to create interesting posts but their results are little-to-no engagement and shares. This is a consequence of businesses spreading themselves thin between networks that they don’t have enough time to develop thoughtful strategies on how to curate content and engage with their followers. If your business wants to benefit from social media traffic, you need to pick a few social media platforms that will work in your content’s best interest. Every network is not the same, so you need to understand what kind of content works with each platform:
● Twitter: Great for online conversations, short videos, and witty statuses.
● Facebook: Great for pictures, videos, and long written posts.
● Instagram: Great for photos and short videos.
● Pinterest: Great for pictures, blog posts with graphic feature images, and infographics.
● LinkedIn: Great for professional networking, B2B marketing, long blog posts and infographics.
Create Content About Your Industry, Not Yourself
Businesses that publish blogs and social media posts solely promoting themselves come off as self-absorbed and annoying. People don’t look for content on a company’s blog to hear only about what that business has to offer; they want to find useful information that can benefit them. If you want to increase your content viewership, provide helpful advice on how other people can succeed in your industry or solve frequently asked questions.
Example: Karen owns an event planning company. She wants to promote her business by creating a blog. On her blog she provides helpful information to people who want to succeed in event planning or hire an event planner. She writes posts about how to pick the perfect venue, create DIY decorations, party recipes, and business plans. This types of content makes the blog really popular.
Provide Free Information Products
Customers like to buy from businesses that they believe to be a trusted resource because of their ability to provide them beneficial information. Creating free information products is a useful strategy if you want to build a brand in your industry. The most successful information products are ones solving a problem that your target market frequently experiences or educating them on a subject that will make their life easier. Provide them on your website and give it away in exchange for personal emails to grow your email list.
Different Information Products:
● Workbooks or worksheets
● Video Tutorials
● Email Courses
Appeal to Another Business’ Audience
It’s a struggle to build an engaging audience when you first start producing your content. So partnering with a business or high-profile person that already has a large following from people within your target market is great exposure for your business. For example: Guest posting on a popular blog can bring a lot of traffic to your own blog. Other options are being interviewed on a popular podcast or collaborating with popular youtubers on their videos.