Creating content can be very time-consuming and difficult to keep track of. If your business is looking to invest resources in content marketing, it’s best to develop a system or process that monitors your content and decreases time creating it.
Create a Content Calendar
A content calendar will keep your content organized. It allows you to plan and monitor content on your platforms over time. By scheduling your content and frequency, you will get the benefits of practicing consistency. Publishing consistent content shows that your business is active, knowledgeable about your industry, and loyal to your audience. You can create a spreadsheet or pay for a service like CoSchedule to build a content calendar.
What subheadings you should include in your content calendar:
● Author or creator
● Content type
● SEO keyword
● Call to action
● Publishing platform
● Publishing date
● Social media channels for promotion
Assign Team Members to Certain Tasks
Unless you’re a solopreneur, you can’t create, manage, and monitor your content yourself. It’s perfectly acceptable to ask your employees and team members for help. Here are potential titles and their duties you can assign:
● Writer – Their duty is to create content in the written form. For example, blog posts, eBooks, whitepapers, email newsletters, and social media posts.
● Graphic designer – Their duty is to make your content visually appealing and branded with your business’s logo and information. They also create infographics and pictures.
● Videographer – If you are focusing on video content, then this person is in charge of filming it and making sure it’s viewable.
● Content curator – Their duty is curating content related to your subject and industry into your blog, social media feeds, and newsletter.
● Creative director – Their duty is to manage the other creatives in the team. They edit their work and approve it. They make sure everything’s running smoothly.
Repurpose and Curate Content
It’s easy to run out of ideas when creating content. If you don’t want to spend time creating another blog post, you can create a video or infographic of a previous blog post. But to repurpose your content successfully, it must be evergreen. Evergreen content is any piece of content that is valuable and relevant over time. It’s better to repurpose a video about how to start a successful business than a blog post about investment trends in 2015.
Another way to save time on creating content is to curate other people’s content. Beth Kanter, a blogger and non-profit organizer, explains content curation: “Content curation is the process of sorting through the vast amount of content on the Web and presenting it in a meaningful and organized way over time. The work involves sifting, sorting, arranging, and publishing information.”
You can accomplish this in a few ways:
● Share relevant articles, pictures, and videos on your social media feeds.
● Gather other people’s research and express your viewpoint into a blog post.
● Read the latest breaking news, then create a video summarizing the major points.
Things to remember when curating content:
● Give credit to the source
● Pick content that serves your target audience
● Provide your commentary