SEO is integral for ranking, but did you know that properly optimizing your website means making sure it's mobile-friendly with low-bounce rates, loads fast, and with a great integration of videos and photos? All of these factors and more are integral to providing a good experience for your customers. By optimizing for SEO, you're also automatically improving user experience by vstreamlining the customer journey.
Around 66% of marketers who include SEM and SEO into their marketing strategy find it very effective, according to the 2015 State of Marketing Report. Veteran marketers know that SEO is a time-tested, highly-effective process that rakes in huge returns, and it only becomes more and more important with every passing year.
Did you know that leads sourced from SEO have an average close rate of 14.6%, while outbound leads have a close rate of 1.7%? This comes as no surprise as searchers voluntarily looking for specific services and products are more likely to make a purchase from businesses that they find in search engines, as opposed to customers who are attracted through outbound marketing strategies.
It goes without saying that businesses found on the first page of search results get extra points for prestige. Higher rankings mean that your company is a key player in your industry, while conversely, low rankings may mean that you’re a fresh business with low popularity.
If you’re not aiming for the first page, you’re not aiming for success. Around 71.33% of clicks happen on the first page of search results. This means that if you’re not on the first page, you’re getting significantly lower traffic. Think about it, how often do you click on page 2 of Google?
Target your locality and make sure your business is found in Maps, Google Local Pack and mobile search by local prospects who are looking for your business.
You don’t need credit-card melting pay-per-click ads to bring in hot leads. Attract customers without paying for PPC month after month.
Sizing up your competition is integral to an effective SEO campaign. Target your competitor’s strengths and weaknesses so you can rise above the rest.
Keyword density and great page structure are important for effective SEO. We're experts in making sure each page is optimized with the customer journey in mind.
Valuable content is important now more than ever. Search engines value websites that provide informative and useful content to their visitors.
Search engines love fast loading and mobile-friendly websites that are easy to navigate. Our web designers know this by heart.
Keywords are the cornerstone of great SEO. We’re adept in weeding out ineffective keywords while honing in on the most profitable and most-searched variations that are in line with your business goals.
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Purple Cow helped me take an old website that was not communicating my true brand identity and in a few short weeks their team gave me a complete online brand makeover that expresses the truth of my brand and my value proposition. And now – I am unleashing the full potential of my brand. Thank you Purple Cow.
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I just want to thank the entire team at Purple Cow for their skill and professionalism in doing our SEO work. The team is not only a pleasure to work with but they are very good too. The Purple Cow team was able to vault us to the first page on Google’s search for some very important keywords.
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