The Benefits of Search Engine Optimization
The Benefits of Search Engine Optimization

The Benefits of Search Engine Optimization

SEO is integral for ranking, but did you know that properly optimizing your website means making sure it's mobile-friendly with low-bounce rates, loads fast, and with a great integration of videos and photos? All of these factors and more are integral to providing a good experience for your customers. By optimizing for SEO, you're also automatically improving user experience by vstreamlining the customer journey.

Marketers’ Choice

Marketers’ Choice

Around 66% of marketers who include SEM and SEO into their marketing strategy find it very effective, according to the 2015 State of Marketing Report. Veteran marketers know that SEO is a time-tested, highly-effective process that rakes in huge returns, and it only becomes more and more important with every passing year.

Higher Close Rates

Higher Close Rates

Did you know that leads sourced from SEO have an average close rate of 14.6%, while outbound leads have a close rate of 1.7%? This comes as no surprise as searchers voluntarily looking for specific services and products are more likely to make a purchase from businesses that they find in search engines, as opposed to customers who are attracted through outbound marketing strategies.

More Credibility

More Credibility

It goes without saying that businesses found on the first page of search results get extra points for prestige. Higher rankings mean that your company is a key player in your industry, while conversely, low rankings may mean that you’re a fresh business with low popularity.

Massive Exposure

Massive Exposure

If you’re not aiming for the first page, you’re not aiming for success. Around 71.33% of clicks happen on the first page of search results. This means that if you’re not on the first page, you’re getting significantly lower traffic. Think about it, how often do you click on page 2 of Google?

Our SEO Services

Local SEO

Target your locality and make sure your business is found in Maps, Google Local Pack and mobile search by local prospects who are looking for your business.

Organic SEO

You don’t need credit-card melting pay-per-click ads to bring in hot leads. Attract customers without paying for PPC month after month.

Competitive Analysis

Sizing up your competition is integral to an effective SEO campaign. Target your competitor’s strengths and weaknesses so you can rise above the rest.

SEO Copywriting

Keyword density and great page structure are important for effective SEO. We're experts in making sure each page is optimized with the customer journey in mind.

Content Marketing

Valuable content is important now more than ever. Search engines value websites that provide informative and useful content to their visitors.

SEO-Friendly Web Design

Search engines love fast loading and mobile-friendly websites that are easy to navigate. Our web designers know this by heart.

Targeted Keyword Research

Keywords are the cornerstone of great SEO. We’re adept in weeding out ineffective keywords while honing in on the most profitable and most-searched variations that are in line with your business goals.

Custom SEO Service

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SEO Packages

We’ve got ready-made SEO strategies for small businesses to large enterprises. From
rudimental to full-service, the choice is yours.

PERSONAL SEO PLAN

  • Ranking Promise
  • Keyword Research
  • 50 Point Technical Audit
  • Fixing Technical Issues
  • Keywords Themes
  • Keyword Variations
  • URLs Optimised

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GROWTH SEO PLAN

  • Ranking Promise
  • Keyword Research
  • 50 Point Technical Audit
  • Fixing Technical Issues
  • Keywords Themes
  • Keyword Variations
  • URLs Optimised

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ENTERPRISE SEO PLAN

  • Ranking Promise
  • Keyword Research
  • 50 Point Technical Audit
  • Fixing Technical Issues
  • Keywords Themes
  • Keyword Variations
  • URLs Optimised

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Our Work

See how our innovative website design and development process has created high-performing websites for 500+ businesses.

Website Development & Design

Rather than worrying about assembling your own team to design, develop, and optimize your website, tap into our expert web and app developers and designers.

What They Say About Us

Cows are normally too busy chewing grass to brag, but we couldn't help ourselves.

Virginia Varela Golden Pacific Bank

Purple Cow has developed websites for three community banks that I have been involved with and have provided excellent, out of the box solutions for innovative user friendly websites. I highly recommend Purple Cow for creative solutions in a timely and professional manner.

Jeffrey G. Hall Entrepreneur Education

Purple Cow helped me take an old website that was not communicating my true brand identity and in a few short weeks their team gave me a complete online brand makeover that expresses the truth of my brand and my value proposition. And now – I am unleashing the full potential of my brand. Thank you Purple Cow.

Vahé Ohanessian Stealth Mode Founder

Purple Cow is one of the most knowledgeable and experienced technology service providers I have come across. They make dealing with technology challenges easy and they are available for clients on the spot and within short notice. Extremely patient and great listeners. They know diagnosis is the key to problem solving.

Richard Johnston Value This Now

I just want to thank the entire team at Purple Cow for their skill and professionalism in doing our SEO work. The team is not only a pleasure to work with but they are very good too. The Purple Cow team was able to vault us to the first page on Google’s search for some very important keywords.

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