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In almost every industry, competitors are numerous making it very difficult to stand out from the crowd. When creating your brand website, one critical item you can leverage to make a strong impact and grab attention is your images.

Images are very helpful in guiding visitors to your website.

Being drawn to images is a natural reaction since they have a stronger impact on emotions compared to text. Images are powerful tools, especially if you are planning to integrate your website with your social media marketing. According to recent statistics, Facebook posts with images see 230 percent more engagement than those without images. Meanwhile, tweets with images receive 150 percent more retweets than tweets without images.

Images are easier to consume than text.

Images can help communicate information more efficiently. A study revealed that when people hear or read information in text form, they’re likely to remember only 10 percent of that information after three days. However, if that same information is paired with a relevant image, people retain more than 65 percent of the information three days later. This says a lot about how images strengthen your brand recognition and recall.

If utilized properly, images can help you gain an emotional connection to your customers and build trust and loyalty. Images can be used to inform, inspire, provoke, entertain, or tell a story. When choosing your images, make sure they aren’t just decorations. They should be thoughtfully created and well-placed to enhance the messages on your website. Here’s how you can take advantage of photos to make an exceptional brand website.

Reduce stock image use

Many websites like to use stock images. They are effortless and inexpensive. Just one click and you are provided with hundreds of different choices. On top of that, they look good. They are professionally taken, so there’s nothing much to say about the quality.

However, stock images have their limitations. They are not easy to control. As a result, they may not be able to portray and communicate your message well. They are also not “unique” to you so every other website might be using that same photo you have chosen. This may undermine the credibility of your brand in the long run. Your website is created to show your product or service, not other people’s photos. If you really cannot avoid them, then you should do your best to modify them to make them distinctive.

Showcase your product in action

You should show your visitors all your products or services have to offer. It isn’t enough just show a series of still photos of your product from all sides or take photos of your facilities unmoving—you should show them in use and in action.

This will guarantee a better sense of engagement with your customers. For example, for clothing brands, people like to see how a pair of jeans fit before committing to buy your brand. Photos will help them understand issues such as size and scale. Since customers can’t touch your product, you should make sure that images demonstrate them in context.

Optimize your photos

Having great images and website design contributes to your SEO ranking. The best way to save your photos is in compressed jpgs to obtain quality images at small file size. This will ensure your photos aren’t pixelated without burdening your page speed.

You should also know that search engines do not just crawl the text on your webpage. They also crawl your image file names. You should have relevant images and name them with keywords demonstrating your product or business.

Seek professional help

Not everyone is talented in creating visuals. That’s understandable. Seek the help of a professional photographer or website design services. As tempting as it is to take photos with an iPhone and design your website by yourself, you are underselling your products if you don’t use quality photos and website design.

Photos should enhance your copy, not bring them down. A badly taken, poorly lit or out of focus image reflects badly on your brand. If you want to entice your visitors to click on your products to checkout, photo quality is very crucial. Meanwhile, excellent website design services will ensure your images are placed compellingly on your website to achieve the best effect and make your images SEO friendly.