You know all about the tried-and-true marketing routes of veterinary practices—posting an ad in your local newspaper, shooting out newsletters to current clients, and even using content marketing to boost website traffic. But how much do you know about using social media to market your veterinary practice? If you already practice content marketing, then you are already off to a good start—social media is content marketing, or at least a form of it (a very, very successful form.) The fact is, social media can be a revolutionary marketing technique, especially for veterinary hospitals—it can boost online visibility for a practice, increase dialogue between clients and vets, and even drive new patients.
However, social media isn’t all memes and hashtags; its science, albeit a soft science, with a progression of steps and guidelines for optimal results. If you want your practice’s social media platforms to transcend the realm of trivial web white noise and enter into what can be called marketing (meaning that your social platforms actually serve a purpose and assist in promoting your practice) then you’re in the right place. Below is the ultimate veterinarian’s guide to being a social media sensation:
1.Prime Your Platforms
You practice should have a Facebook, Instagram, Pinterest, and a Yelp page, at the very least. Before starting on your social media marketing journey, ensure that each of your profiles include updated website/contact info, and have a uniform, professional look.
2. Analyze Your Audience
Think about your current clientele—who are they? What types of content are they looking for from your platform? For example, if you practice in a rural area, your followers may be interested in information pertaining to care of livestock. Or, if you find that you treat a great many more cats than dogs, your audience may enjoy more videos, pictures, or information on cats. Think about the people who patronize your practice to learn about what may keep them following your platforms (and what may encourage others like them to do so!)
3. Keep Posts Frequent and Fresh
You already know that people post on social media all the time, so to keep your content from being lost in the ocean of posts, ensure that you are posting as much as possible. That being said, also be sure to keep your posts interesting and fresh—no one wants to read the same information or see the same picture over and over again. Keep your followers engaged by thinking outside of the box and posting diverse content!
4. Review, Revise, Redo
Keep track of what posts get the most interaction and attention, and use this information to tailor your content more closely to what your followers enjoy. Then, do it again! Paying attention to what inspires engagement can keep you from wasting your time with unsuccessful content.
5. Respond…And Reach Out
Lastly, don’t forget to respond to any comments or questions your platforms receive in a timely and helpful manner. Also, don’t be afraid to ask for help! Successful social media marketing can be complex, and we know you have a lot on your plate! Click here to reach out to our all-star social media team.