When It Comes to Your Audience, Is Bigger Better?

All you can eat buffets, massive SUVs, 5000 square foot houses for a family of four — for many people, especially those of us in America, we assume that bigger and more...

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Communicating With Typography In Your Next Website Design

Designing or re-designing a website, even with the help of a talented team of experts, can be a daunting task. There are so many things to consider and so many choices to...

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Taking a Stand To Let Your Brand Personality Shine

With the growing reliance on social media, content marketing, and a host of other less traditional methods of reaching and wooing customers, marketing has become more and...

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Is Medium, a New Social Media and Journalism Platform, Right For You?

If you haven’t already come across it, allow me to introduce you to Medium. According to the founders (who, oh by the way, founded Blogger way back when), Medium is about...

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Sometimes It’s Okay to Ignore Your Customers

One of the great truisms of marketing and customer relations is to always listen to your customers and give them what they want. On the surface this sounds like a pretty...

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Tips For Ethical Marketing (That Are Still Effective, We Promise)

I don’t necessarily like to say this, and you may not like to hear it, but there’s a certain somewhat unsavory element to marketing sometimes. If done badly, or at least...

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