The success of your inbound marketing strategy is facilitated in part by how well you look after the leads you generate. Your choices help determine how quickly your prospects move from being a lead to becoming a customer, or how effectively you sustain their interest if they’re not yet ready to make a purchase. Read …
There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and properly optimized for brand awareness, engagement, and conversion. Learn how to craft branded hashtags that get your brand noticed by your target market. What Is a Branded Instagram Hashtag? It’s a …
Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP that can attract and retain the customers you want requires clarity and confidence. Learn how to meet the challenge and grow your business with a healthy …
4 Tips for Crafting a Unique Selling Proposition Read More »
Customer retention is the aspect of the growth strategy of any business that often gets overshadowed by customer acquisition. It is also often trickier to achieve in many respects. It’s exactly because of this that you need to understand its significance and determine the best ways to achieve it. What Is Customer Retention? Customer retention …
Having at least two social media accounts is practically a must for today’s businesses if they are to grow and survive. Having social media accounts and posting content is just the start, however. Optimizing your brand’s social media presence and engaging your future and present customers alike in an authentic, meaningful way is the bigger …
4 Factors That Are Crucial to Authentic Engagement on Social Media Read More »
The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of COVID-19. These trends may be in a holding pattern, awaiting the time that the world, and businesses, return to the old normal; but in …
Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers you need. Read on to learn more about what it takes to craft a strong, authentic brand identity. What Is Brand Identity? Investopedia …
What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you to better engage your prospects and move them more smoothly through the sales funnel. What Are Psychological Triggers? In the context of digital marketing, psychological …
7 Psychological Triggers That Influence Engagement, Conversion, and Sales Read More »
The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they want fail to connect. This is especially true when very little or an ill-chosen strategic preparation precedes the launch of campaigns or content. Cue market …
The 4 Types of Market Segmentation and Their Benefits Read More »
