Blogs

How to Create Effective Instagram Hashtags

There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and properly optimized for brand awareness, engagement, and conversion. Learn how to craft branded hashtags that get your brand noticed by your target market. What Is a Branded Instagram Hashtag? It’s a …

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4 Factors That Are Crucial to Authentic Engagement on Social Media

Having at least two social media accounts is practically a must for today’s businesses if they are to grow and survive. Having social media accounts and posting content is just the start, however. Optimizing your brand’s social media presence and engaging your future and present customers alike in an authentic, meaningful way is the bigger …

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7 Psychological Triggers That Influence Engagement, Conversion, and Sales

What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you to better engage your prospects and move them more smoothly through the sales funnel. What Are Psychological Triggers? In the context of digital marketing, psychological …

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