Your brand needs a regular health check too. The coronavirus pandemic has shown the world crucial interconnections that most of us, as organizations and individuals, have given little thought to. But now, health is a topic whose layers of meaning and the range of context where it makes very serious sense can no longer be …
Best Practices to Keep Your Brand Healthy at All Times Read More »
Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn how you can harness this aspect of human nature to achieve authentic conversion and growth with your digital marketing efforts. The Principle/Norm of Reciprocity Human nature tends to be …
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Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will amp up your social media marketing campaigns and put your brand on the map. Why Is Video Content Vital to Social …
What Types of Video Content is Compelling Social Media Marketing? Read More »
Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP that can attract and retain the customers you want requires clarity and confidence. Learn how to meet the challenge and grow your business with a healthy …
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Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers you need. Read on to learn more about what it takes to craft a strong, authentic brand identity. What Is Brand Identity? Investopedia …
What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you to better engage your prospects and move them more smoothly through the sales funnel. What Are Psychological Triggers? In the context of digital marketing, psychological …
7 Psychological Triggers That Influence Engagement, Conversion, and Sales Read More »
The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they want fail to connect. This is especially true when very little or an ill-chosen strategic preparation precedes the launch of campaigns or content. Cue market …
The 4 Types of Market Segmentation and Their Benefits Read More »
