Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn how you can harness this aspect of human nature to achieve authentic conversion and growth with your digital marketing efforts. The Principle/Norm of Reciprocity Human nature tends to be …
How Reciprocity Boost Your Digital Marketing Strategy? Read More »
Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will amp up your social media marketing campaigns and put your brand on the map. Why Is Video Content Vital to Social …
What Types of Video Content is Compelling Social Media Marketing? Read More »
Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need proper convincing and a frictionless way to share their information. Find out what makes effective, high-converting lead-generation forms. What Is a Lead-Generation Form? It is a web form …
10 Ways to Optimize Your Lead-Generation Forms for Conversion Read More »
No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the best practices to optimize your videos? Find out what these are and double down on your efforts to increase your brand visibility on YouTube. Why YouTube SEO …
There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and properly optimized for brand awareness, engagement, and conversion. Learn how to craft branded hashtags that get your brand noticed by your target market. What Is a Branded Instagram Hashtag? It’s a …
Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP that can attract and retain the customers you want requires clarity and confidence. Learn how to meet the challenge and grow your business with a healthy …
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The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of COVID-19. These trends may be in a holding pattern, awaiting the time that the world, and businesses, return to the old normal; but in …
The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they want fail to connect. This is especially true when very little or an ill-chosen strategic preparation precedes the launch of campaigns or content. Cue market …
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