Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn how you can harness this aspect of human nature to achieve authentic conversion and growth with your digital marketing efforts. The Principle/Norm of Reciprocity Human nature tends to be moved …
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Your brand needs a regular health check too. The coronavirus pandemic has shown the world crucial interconnections that most of us, as organizations and individuals, have given little thought to. But now, health is a topic whose layers of meaning and the range of context where it makes very serious sense can no longer be …
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Give your brand a strong foothold with a robust, hardworking, and engaging website. Be sure you know what to look for in a web development agency so you get exactly what you need to get on the fast, and right, track to success. Contents What Is Web Development?Why Do You Need a Web Development Agency?What …
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Video is big in 2020, and keeps getting bigger year after year. As a result, it will only become more popular among your target audience. Learn which types of video content will amp up your social media marketing campaigns and put your brand on the map. Why Is Video Content Vital to Social …
What Types of Video Content is Compelling Social Media Marketing? Read More »
Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need proper convincing and a frictionless way to share their information. Find out what makes effective, high-converting lead-generation forms. What Is a Lead-Generation Form? It is a web form …
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Even if you are not very familiar with the AIDA model, chances are you have adopted it in your digital marketing efforts—you just don’t know it. As one of the most enduring marketing communication models, it continues to be a simple and effective way to generate sales in the digital world. Find out how you …
Can You Boost Your Conversion Rates Using the Classic AIDA Model? Read More »
No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the best practices to optimize your videos? Find out what these are and double down on your efforts to increase your brand visibility on YouTube. Why YouTube SEO …
There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and properly optimized for brand awareness, engagement, and conversion. Learn how to craft branded hashtags that get your brand noticed by your target market. What Is a Branded Instagram Hashtag? It’s a …
The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of COVID-19. These trends may be in a holding pattern, awaiting the time that the world, and businesses, return to the old normal; but in …
Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers you need. Read on to learn more about what it takes to craft a strong, authentic brand identity. What Is Brand Identity? Investopedia …
