Branding

How Reciprocity Boost Your Digital Marketing Strategy?

Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn how you can harness this aspect of human nature to achieve authentic conversion and growth with your digital marketing efforts. The Principle/Norm of Reciprocity Human nature tends to be moved …

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10 Ways to Optimize Your Lead-Generation Forms for Conversion

Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need proper convincing and a frictionless way to share their information. Find out what makes effective, high-converting lead-generation forms. What Is a Lead-Generation Form? It is a web form …

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How to Create Effective Instagram Hashtags

There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and properly optimized for brand awareness, engagement, and conversion. Learn how to craft branded hashtags that get your brand noticed by your target market. What Is a Branded Instagram Hashtag? It’s a …

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