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When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

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In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when brands use media space - television advertisements, billboards, radio time - or contact lists to reach a mass audience to repeatedly send them their brand message. However, this marketing tactic has proven to not be beneficial to all businesses and is really expensive.

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward satisfying the needs of those using these to shop, you are way behind the competition.

Here are things you do need to avoid during the critical holiday shopping season to get the most out of your mobile commerce site.

We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming around.

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers will look elsewhere to buy goods. Brands need to focus a lot of their time on interacting with customers to build strong relationships. If a brand fails to prioritize the relationships with their customers, they can go out of business. An example of a brand that lost major profit from being disconnected from their customers is JCPenney. They stopped focusing on their middle class demographic that prioritized their stores and started targeting the upper class. They got rid of their lucrative JCP private label brands, and replaced them with designer inspired ones priced too high for most customers. This created a dent in their customer loyalty forcing them to shop elsewhere.

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the right track. That said, the reasons are a bit more complicated than you might think.

A business’ survival in today’s technology-driven world depends on the organization’s ability to effectively identify, engage, and retain its customer’s rapidly changing demands.
Whether you are a small business or a multi-national organization with a worldwide reach, the quickest way to reach customers is by developing an effective social media marketing strategy.

PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure you need to get your brand to the targeted audience and get to the targeted market yourself.

The Role of PPC Today
Today a huge amount of business is done on the internet and it’s really very hard for new or small businesses to survive on the web. A majority of the businesses, however, still do not use PPC mainly due to a lack of knowledge on how beneficial it is.

PPC market is huge and there is immense potential in it. This advertising model is beneficial because here you only pay for the ‘clicks’, which means a higher chances of getting a potential customer because those clicking on your link are the people that ARE interested in what you have to offer.

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because of this and more, people want do business with companies that share relevant and useful information with them.

The New Workday and Worker

Business is no longer just a 9 to 5 proposition. If you are a professional organization, that requires the help of qualified professionals, the only social media site that fits the bill is LinkedIn. One out of three professionals in the entire world either has a profile on LinkedIn, or is a visitor. They visit around the clock, so if you are a business with an urgent freelance need, LinkedIn can probably help you.

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient buy-in leading to insufficient resources, and more — but one of the sneaky and all too common reasons is a simple misunderstanding about the distinction between advertising and content marketing. If you’re going to include content marketing as part of your strategy, you have to remember that it’s fundamentally different in some key ways from straight up advertising. When in doubt, run through this checklist of four key differences to see if your content marketing is truly content and not just another ad.

I came across a great article recently by Martha Rzeppa of Velocity Partners detailing some companies that are using “hero” campaigns and letting their customers tell the brand story and some of the things that the companies are doing effectively. It’s an interesting read and the campaigns that are highlighted are definitely getting tucked away in my inspiration file in my brain (okay and probably on my computer, too), but I also kept thinking one step further as I read. Your customers telling your story is fantastic and definitely way more effective than just your words, but why shouldn’t all of our marketing efforts be focused on those stories, and the ones we can envision waiting to happen?

Don’t take shortcuts, use proper grammar, punctuation, and spelling. It is tempting to take shortcuts when you are only presented with 140 characters. On Twitter, shortcuts like “b4” instead of “before” are sometimes acceptable due to the 140 character limit, but those types of shortcuts won’t be accepted on a site like Facebook. Draw attention with words and images, and always tell the truth. Do not try to attract attention with flashy graphics, all capital letters, generic stock photographs, or promises of the consumer’s weight in gold if they just “click here.”

For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching a television show or reading a newspaper or magazine and then insert an advertisement that they're forced to wait through to get to the rest of the content they want. And for a long time it worked just as planned! People were committed enough to not missing anything of their favorite television shows or their news articles, and had no alternatives like DVRs, online streaming, and digital newspapers, that they saw the advertisements as businesses planned. But one of the reasons firms like ours even exist now doing work in content marketing is that all of those alternative options above plus many more are everywhere and interruption with traditional advertising can no longer be any company's primary strategy, especially for smaller businesses or organizations with limited resources. The good news is that there are so many alternatives to traditional, interruption based advertising that there's no reason to be stuck in a last century marketing scheme. Here are five things to consider to help get away from being dependent on interruption.

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, in that it seems self-explanatory so it’s easy to just keep on trucking assuming we understand what we’re talking about. I mean it’s the audience that you’re targeting, how hard is that, right? And to an extent, that’s absolutely true. The general concept is not one that’s especially complicated. What we gloss over when we take that simplicity for granted, though, is that simply knowing bare demographics is not enough. For all their traditional advertising significance, they just don’t tell us enough that’s useful for really targeting potential customers in a way that is meaningful to them. How are we supposed to craft content to elicit an emotional or intellectual response when we’re working with the target of “male 20-34” or “household with annual income $100k+?”

Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more opportunities for brands to gain insight and engage with their customers than ever before. But brands are facing the challenge of how they can effectively engage with their customers on social media to keep their loyalty and attention.

On social media, customers don’t follow a brand just because they recognize their products but because they like their content and their perception of the brand. In order for brands to build a large following they must retain their interest by sharing their content and becoming a helpful resource for them.

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from fictional characters is that they don’t live between pages of paper. They are expressed in a brand’s content strategy like videos, blog posts, social media pages, etc. They help build connections with customers by conveying positive qualities. Here are what brand characters should be:

● Likeable
● Interesting
● Entertaining
● Relatable
● Inspiring

The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they are, what they stand for, and how they are different that they attract new customers and gain brand equity.

Identify Your Brand’s Purpose
To integrate storytelling into your brand’s strategy you must have a clear understanding of your brand’s purpose. A brand purpose is the explanation of why your brand or business exists. Your brand narrative’s foundation is built on what motivates your business to function and how it wants to better improve customer experiences and the standards of your industry.

Businesses Need Storytelling

"Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his blog he explained what makes a story great, "A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on."

Storytelling has become a skill that business owners can no longer ignore because of its ability to transform how a brand is perceived by potential customers. A brand that is able to tell a great story is more trusted and favored than a brand that doesn’t.

The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask him to choose which burger he wants, he'll hate it, as he faces the 'multiple choice' dilemma. However, ask your kid which place he wants to get a burger from, he will be more than happy to choose from the various brands, and is likely to name Johnny Rockets or McDonald’s!

Research says that it also is due to the fact that certain brands are always there on our minds. These include big names like Pepsi and Coca Cola.

Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase, it means more exposure and brand cognizance, more targeted traffic to your website, and more sales. Moreover, ranking high on search engines is a very cost-effective marketing method that enables you to pull your target market more powerfully.

There are many search engines out there with Google, Yahoo, and Bing being some of the most highly used search engines. When it comes to SEO, you cannot just rank well on one search engine, and you must concentrate on all of these. Some important factors to consider when choosing which search engine to pay most attention to include:

Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior customer service on social media, but are they successful? The jury seems to be out on this. Customers expect a very fast response when they ask a question on Twitter or Facebook, and surveys have found they expect an answer within 30 minutes in some cases. So what are the true facts as to what is actually taking place?

Polls have shown that 80% of companies that have social media pages believe they provide customer service above and beyond what the customers want. However, the customers beg to differ. Only 8% of social media customers agree they get superior customer service. That means a whopping 92% are not happy with the customer service they are receiving.

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