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4 Types of Market Segmentation and Their Benefits
The market is oftentimes a noisy place, and in this kind of environment, wires can easily get crossed. Brand messaging misses its target, and both brands and the customers they...
7 Psychological Triggers That Influence Conversion, and Sales
What makes consumers click on CTA buttons? What makes them choose one brand over another? What would keep them coming back? Read on to learn how psychological triggers help you...
12 Components of a Strong Brand Identity
Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers...
7 Digital Marketing Trends for 2022
The year 2021 will be seeing trends that may have started as hasty, purely instinctive moves by businesses in their effort to avoid folding under the weight of the effects of...
4 Factors That Are Crucial to Authentic Engagement on Social Media
Having at least two social media accounts is practically a must for today’s businesses if they are to grow and survive. Having social media accounts and posting content is just...
10 Ways You Can Improve Customer Retention
Customer retention is the aspect of the growth strategy of any business that often gets overshadowed by customer acquisition. It is also often trickier to achieve in many...
4 Tips for Crafting a Unique Selling Proposition
Every business needs to differentiate itself from its competitors. That’s where a unique selling point (USP) comes in. But in a highly saturated market, coming up with a USP...
How to Create Effective Instagram Hashtags
There’s the Instagram hashtag, and then there’s the branded Instagram hashtag. This valuable promotional tool should be integral to your digital marketing strategy and...
8 Practices for Effective Lead Nurturing
The success of your inbound marketing strategy is facilitated in part by how well you look after the leads you generate. Your choices help determine how quickly your prospects...
5 Ways to Level Up Your YouTube SEO Game
No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the...
Can You Boost Your Conversion Rates Using the Classic AIDA Model?
Even if you are not very familiar with the AIDA model, chances are you have adopted it in your digital marketing efforts—you just don’t know it. As one of the most enduring...
10 Ways to Optimize Your Lead-Generation Forms for Conversion
Transforming visitors to your website into leads involves collecting their information. But even a single piece of personal information can be a challenge to acquire. People need...
