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5 Skills That Every Entrepreneur Should Learn

Entrepreneurs need to be experienced and knowledgeable in a variety of skills and subjects to inspire innovation in their business. No one expects a one trick pony to propose...

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Why Your Business Needs To Focus More On Email Marketing Than Social Media

I remember when Facebook and Twitter were first introduced, the people around me were trying to grasp this new era in online communication and audience reach. Social...

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3 Ways to Improve Your Email Campaign

A person giving you their email address is a sign of trust. They trust you with their information in order for you to send them information about your business. If your...

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How to Develop a Successful Inbound Marketing Strategy

Inbound marketing is basically a marketing strategy that uses inbound techniques such as blog posts, videos, SEO etc. in order to attract potential customers and draw them to...

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4 Tips on How to be a Better Online Marketer

The world of digital marketing is gradually changing. What worked in 2015 may not work in 2016, hence one needs to be on their toes to be able to find success on the web. It...

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What Is Inbound Marketing and Why Does Your Business Need It?

Most of us have, in our daily lives, come across a particularly persistent salesperson—someone who would not rest until they found their way into your wallet. In fact, it...

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3 Tips for Attracting Millennials to Your Content

In today's technology-driven world, it's no secret that the Millennial generation (those born from 1980-2000) has a huge amount of power as buyers. Not only are they known as...

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Why Traditional Marketers Need to Retire

I’m not trying to be rude here, but someone has to say it: traditional marketers need to retire. Or at least give up the marketing strategies from the 80’s to become more...

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Helping Hands: Hiring the Right Freelancer the First Time

Frequently, one of the biggest objections from a business to trying something new or creative is “we don’t have the staff for that.” And really, of course you don’t!...

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Horse Before the Cart: How Assessing Your In-House Talent First Is Good For Your Marketing (And Your Business)

The problem with content is that it requires people to create it, edit it, manage it, promote it, and generally make it exist and do its job. For those of us who make our...

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Finding the Sweetspot: Effective Documentation Without Overload

Paperwork is one of those dirty words that tends to be said with a wrinkled nose and a six year old’s idea of the taste of broccoli in people’s mouths. At best, people...

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How To Crowdsource Effectively and Ethically

If one of our primary goals in content marketing is to increase engagement and interaction between our companies and our customers, crowdsourcing is an appealing and...

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