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Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

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It’s Not About You: Benefit Focused Advertising

I came across a great article recently by Martha Rzeppa of Velocity Partners detailing some companies that are using “hero” campaigns and letting their customers tell...

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Storytelling 101: Finding Your Brand’s Purpose, Values, and USP

The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they...

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What Will Pay Per Click Be Like In 100 Years?

PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure...

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How to Use Social Media to Promote Brand Engagement

Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...

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How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers...

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Is Your Content Really Just Advertising?

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...

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What Kind of Businesses Need LinkedIn Marketing?

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because...

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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...

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Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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Why Traditional Advertising is Overrated

In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when...

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Traditional Marketing vs. Contemporary Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...

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