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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The...
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Things to Avoid in Mobile Commerce During the Holiday Season
More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...
How To Promote Customer Engagement Through Social Media
A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers...
Is Your Content Really Just Advertising?
There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient...
How To Optimize Facebook Ads
When Facebook first launched in 2004, many people had no idea what to do with it. The social media networking side had little under a thousand users who were still trying to...
Brand Storytelling 102: Finding Your Characters
Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...
Traditional Marketing vs. Contemporary Marketing
When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...
Ad, Interrupted: Moving Away From Interruption in Marketing
For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching...
Moo! Don’t Be Scared This Halloween…
We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...
Why Traditional Advertising is Overrated
In previous decades, the best way that brands could raise brand awareness is by “buying” consumer attention through traditional advertising. Buying attention is when...
How Your Business Can Finish Goals in 2016
When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...
Tips to Guarantee Executive Buy-In for B2B Content Marketing
Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...