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Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

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Traditional Marketing vs. Contemporary Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...

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Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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What Kind of Businesses Need LinkedIn Marketing?

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because...

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Moo! Don’t Be Scared This Halloween…

We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...

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Do Brands Move Fast To Respond To Social Media Customers?

Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...

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Do Customers Buy Products or Brands?

The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...

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Rank Well On Search Engines To Rank Well On The Internet

Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase,...

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Branding Basics For Small Businesses

Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand...

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Storytelling for Small Businesses: The Introduction

Businesses Need Storytelling "Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his blog...

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Tips to Guarantee Executive Buy-In for B2B Content Marketing

Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...

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How Your Business Can Finish Goals in 2016

When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...

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