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Big Data is a Powerful Asset for Business Success

Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet users...

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Storytelling 101: Finding Your Brand’s Purpose, Values, and USP

The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they are,...

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Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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Should Your Business Be On Instagram?

Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...

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Is Your Content Really Just Advertising?

There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient buy-in...

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How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enrich the lives of their customers. If they don’t fulfill this purpose, then their target customers will...

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Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase...

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Things to Avoid in Mobile Commerce During the Holiday Season

More and more people are using mobile commerce these days. Smartphone and tablet use has grown exponentially, and if you have a retail website that is not geared toward...

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What Will Pay Per Click Be Like In 100 Years?

PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure you...

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What Kind of Businesses Need LinkedIn Marketing?

Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because of...

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Moo! Don’t Be Scared This Halloween…

We at Purple Cow Agency wish you a safe and spooktacular Halloween. Beware of Purple Dracula Cows roaming...

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Ad, Interrupted: Moving Away From Interruption in Marketing

For many years, in fact for most of the history of modern marketing, interruption was one of the primary foundations of advertising. Wait until people are focused on watching a...

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