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Why Consumers are Key to Content Creation

Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...

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How to Use Your Competitor to Get a Jump in Business

Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and...

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Why You Should Have a Competitive Monitoring Strategy

Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and...

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5 Must-Read Tips for Better Landing Pages

The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will...

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Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...

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Owned, Paid, Earned, and You

If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...

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Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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Finding (And Wooing) Influencers

Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely...

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Kill the Competition: 5 Awesome Marketing Techniques to Employ Today

Hundreds of methods of marketing your business exist, but not all of these marketing methods are worthwhile or beneficial to your business. In order to build your brand and...

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Managing Employee Social Media

I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked...

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Mission-Critical Data Recovery: What You Need to Know and Do

If you are not planning on a course of action for losing mission-critical data due to a man-made disaster, or an act of God, what you have is a plan for failure, and possible...

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What Heartbleed Reminds Us About Crisis Response

While the primary takeaway from the Heartbleed bug and its fall out may be a forceful reminder of just how much information we send across the internet every day, the many...

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