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How Your Business Can Finish Goals in 2016

When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...

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Tips to Guarantee Executive Buy-In for B2B Content Marketing

Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...

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How to Create Habits to Improve Your Life and Business Part 1

“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become...

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4 Ways to Accumulate Your Startup Capital

The world of the internet has changed how we do business. Today, it is possible for almost anyone to start a business and help it grow by going online. However, a bit of...

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Why Consumers are Key to Content Creation

Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...

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Why You Should Have a Competitive Monitoring Strategy

Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and...

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5 Must-Read Tips for Better Landing Pages

The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will...

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Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...

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How to Use Your Competitor to Get a Jump in Business

Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and...

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5 Marketing Strategies That Will Make Your Customers Love You

Customers are the main source of thriving businesses; without customers, there would be no businesses. Modern customers have been exposed to so many superficial marketing...

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Managing Employee Social Media

I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked...

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Finding (And Wooing) Influencers

Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely...

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