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Brand Storytelling 102: Finding Your Characters

Great characters drive great stories. In brand storytelling, characters personify a brand’s values, personality, and purpose. What makes brand characters different from...

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Traditional Marketing vs. Contemporary Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls,...

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Growth Hacking: 4 Mistakes to Avoid

One of the trending terms in the tech world today is “growth hacking,” which refers to the aptitude to scale a product in fast and out-of-the-box ways. In simple words,...

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Importance of Competitive Monitoring for Businesses

In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though...

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Rank Well On Search Engines To Rank Well On The Internet

Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase,...

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Do Brands Move Fast To Respond To Social Media Customers?

Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...

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Do Customers Buy Products or Brands?

The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...

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Storytelling for Small Businesses: The Introduction

Businesses Need Storytelling "Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his blog...

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Google Now Requires HTTPS for Sites Collecting Data

Collecting Data? Google Now Requires You to Use HTTPS If your website collects sensitive user data, you will have to bring a few tweaks to how it works. Google recently...

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How Your Business Can Finish Goals in 2016

When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete...

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5 Things Customers Consider When Buying Online

Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $491.5...

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Tips to Guarantee Executive Buy-In for B2B Content Marketing

Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and...

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